SEO Fast Start Live – Maximizing Search ROI
June 25 & 26, 2008 – Crowne Plaza Galleria – Addison, TX
Day 1 – Wednesday, June 25, 2008 – Strategies for Maximizing ROI
- 9-10am: Introduction & The “Fast Start” Planning Process
Presenting a simple process for planning, measuring, & improving your ROI from search. This planning process puts a “wrapper” around the rest of your search marketing activity, from SEO to PPC to copywriting & testing.
- 10-11am: Understand Your Brand & Using It Profitably
A different way of looking at branding, that takes the often-mushy topic to a concrete level. Student case studies demonstrate the results that come from understanding your brand & integrating brand messaging into your search marketing.
- 11:30am-1pm: Keyword Strategy Clinic
The “Keyword Strategy” chapter of SEO Fast Start is 12 pages long… in this clinic, the “Keyword Guru” explains how to lay your competitor’s keyword strategy bare, understand the real intent behind search queries, and find the hidden profits.
- 2-3:30pm: Content Development & Copywriting
Do big sites always win? Is content really King? In this session, we’ll explore the balance between SEO, PPC, content creation, and copywriting. Content isn’t just there to get you on SERPs, it must inform, engage, and persuade your visitors to take action.
- 4-5pm: Open Q&A
Day 2 – Thursday, June 26, 2008 – The “Missing Training”
- 9-11am: Link Building for Fun, Profit, & Link Juice
Exploring, via case studies, how link building strategies can be profitable on their own, how to get beyond “link bait” to create willful linking, and how to evaluate and channel the link juice you create.
- 11:30am-1pm: Adwords – What They Forgot To Tell You
Battle-tested strategy & tactics to attack the “big head,” the long tail, and everything in between. Lead generation strategies, campaign organization to maximize profits. Day parting, day-of-week effects, and geo targeting techniques that any advertiser can use.
- 2-3:30pm: Social Media Strategies “Outside the Box”
Developing a blogging strategy, leveraging social networks to create ‘instant community,’ content sharing & syndication strategies for traffic, links, and reputation management.
- 4-5pm: Open Q&A
Thanks to everyone for your patience – the “early bird” price of $97/seat will be extended through this Wednesday (June 4), but then I have to pull it down and lock in our room block. From Thursday on, for any remaining seats, the price will be $297/seat. (Update: the price has now gone up.)
(You will be returned to this site after completing registration).
Agenda is subject to change & tweaks. I’ll have some announcements in the next week or so, as speakers confirm.
For those who have already registered, hotel discount info should be on its way today via email.