Google Local Listings – How Could They Screw This Up?

Podiatrist Todd Schafer reached out to me for help with a vexing problem today… although he has gone through all the steps, and jumped through all the hoops, to correct the physical address Google displays for his business, Google just can’t seem to get it together.

As you can see in his blog post for customers, Google shows an old address for his practice on search results. For example, if you search for Chino podiatrist, you get the old address displayed on the SERP, and an invitation to view that address on a map. If you click through a couple times to get to the map at, it still shows the wrong address.

Now, Google Maps has a feature (an Edit link with “NEW!” next to it) that’s supposed to let you correct a bad address… Funny thing is, when I clicked on that link, Google instantly showed the new, correct address. So clearly, Google has the correct address stored in a database *somewhere,* but in spite of this they show the old address on SERPs.

Google clearly has at least two separate databases with business addresses, and going through the whole “postcard in the mail, call in, punch in the secret code” trip only fixes one of them.

Are you kidding me? All those computer scientists, and not one of them says “hey guys, shouldn’t we have *one* record for local businesses?”

In researching this for Todd, I found that this and similar issues are affecting thousands of folks. I’m sorry Todd, I can’t help you solve this, because you’ve done the right thing.

Now, Google needs to do the right thing. It’s frickin’ obvious, and people have been fighting this for a long time. Get it right, Google.