Site Structure Questions

It was my understanding if you were building an authority site, links to other relevant sites was a natural situation and therefore a good thing. Supposedly any PageRank lost was made up for the outbound links fitting what an authority site should look like.
And yet you suggest using nofollow tags for these links. Am I missing something?

David, from the home page, unless you want to pass along some link love, I would use nofollow. Past the home page, it's not such a big deal.

I had just heard that google is again changing their algorithim and page rank will much less of an issue for rankings. So if this is true (and I don't know if it is or isn't) then linking to lower pr sites wouldn't negatively effect rankings would it?

Thanks,

Great resource Dan. I am interested in using the no-follow approach for channelling page rank, but as a non technical person using a CMS how easy is it to add no-follow elements to Global navigation that is automatically generted by the system? Would this be a coding issue?

Ron, linking to lower PR sites should not be an issue at all.

Greg, it would be a coding issue and could be a challenge depending on the CMS. There are other ways to accomplish some of this - for example by focusing on adding more links to your most important pages instead of cutting off links to your overhead pages. "Addition by addition" instead of "addition by subtraction."

Dan,

great document - thanks.

I have a PR5 4-tier website (home - categories - subcategories - products). I can see that some of the product pages are not indexed and am not sure if this is because their parent category pages have little content or because of being a 4-tier site, its harder to get them indexed.

question - is a 4-tier site a complete no-no? What creative ways are there to re-organise the site into a 3 tier site (or give the SEs the impression that it is a 3tier site) but still give the users a meaninful menu structure to follow? Would a site map help here?

many thanks! Alex

Ron, PageRank is "only one factor," but it's a big one, and one of the easiest for us to optimize. A lot of the factors nowadays involve actual user behavior on your site.

Alex C, a 4-tier site isn't a complete no-no, and from a usability perspective that category organization probably makes sense. I would think about a site map page (you're already on it) to push some PR into the sub-cats.

You might also consider just leveling it out to 3 tiers. You can make a functional navigation system that actually links to all of your categories and subcategories, but still maintains a good visual separation for users - see this article:
http://alistapart.com/articles/domtricks2/

Dan, I have a 3-tier linking system working pretty well. The long tail is rocking on Yahoo & MSN but not Google. I know get more links… But I am wondering about American Bridals 2 & 3 tiers with the ugly footer with about 50+ links pointing to categories. Is this a good tactic as long as you stay below the total 150 links for Google. And is this helping with their internal links and pushing page rank.

Thanks,
Jeff

Hi, it's me again… Sorry, I can't get enough of this place.

Wow! The structure chapter is awesome! I didn't think of using no-follow on anything other than my no money pages.

On a side note… I tried helping someone on the high rankings forum. I brought up using no-follow on privacy policy pages and discussed a little about page rank bleed, etc. To make a long story short, a moderator (Randy The Root) gave me a lot of grief. Anyway, I trust you and Leslie. I am just going to hang out here and Stomper (:

Thanks,
Jeff

Hi Dan,

We have a site with franchises in various cities. Each franchise uses the one main site for their homepage. Is there any way to give them each their own site by city and get those pages ranked by search term and city - keeping in mind the main site content is always the same?

Thanks,

George

Hey Jeff, there's been more than a little noise about the whole nofollow/structure thing, so I am writing one response to all of 'em this week. It's not about "leaking" PageRank, it's about the problems that PageRank creates when they try to apply it inside of a site. It works great to analyze the web, it's not so good for identifying the most important pages on a site.

George, have you thought about giving them a single page or a small set of local page, maybe a subdomain? The big challenge is creating unique content for those pages, but even a "light" content management system could make it possible for the franchisees to add their own content.

George, I echo what Dan says. Depending on the volume of searches per month, you should be able to get each search term and city ranked without their own site. You will have to do a rewrite for each page though.

1st - do some keyword research and check the volume for each. Then setup a subdomain for each franchise: http://www.franchise.site.com or just a new page for each: http://www.site.com/franchise

Make sure each franchise is linked from the homepage and has it's own unique title with the search term and city you are trying to rank. Be sure to incorporate those core keywords in your copy on the page.

You can also get more page rank and internal links by linking back and forth to each franchise (more on that later).

Jeff

I'm building a new commerce site for personalized jewelry (i.e. jewelry with names, dates, messages, etc.). The jewelry is all original so the actual product names are meaningless as search terms. The search traffic will come at the home page levls (personalized jewelry) and the category and sub category levels (i.e. personalized rings, name rings, mothers rings, etc.), not the product level.

So, it seems I would want to concentrate my PR at the Home Page, Category and Sub category Levels and not send any on to the product level (or some meaningless subcategories such as "Siena Collection Name Rings.").

Am I on the right track with this, Dan? If so, could you speak to how I would modify the 3rd level push to concentrate on Levels 1, 2 and 3, and not send any PR down the line further. I have an idea on how to do this, but since it's easy and so detrimental to do this wrong, I'd love to get some expert advice.

Thanks so much Beth

Beth, I'd work on a 3-tier strategy:

1) Home

2) Categories & Sub Categories

3) Product Pages

If you write detailed product descriptions and use the most important features of each piece in page titles, I wouldn't be surprised to see a lot of very targeted traffic coming into the product pages.

Go Google some long tail searches and see how little real competition there is: women's+gold+ring+with+opal+inlay

BTW, do not overlook the huge opportunity to get into the Google Product Search by submitting a feed. It's easy and it works.

Thanks for the response, Dan. I may be a bit dense cause I'm a bit confused. With the three tier structure you suggest, you have Categories and Subcategories as one level. Are you recommending getting rid of subcategories?

Limiting to only three tiers (meaning no subcategories) seems to be a tough challenge without ending up presenting the visitor with an awful lot of products on the Category page. Do you think it's better to have only three tiers and have dozens of products presented on one page (or use pagination) rather than using subcategories to narrow it down?

Another option would obviously be to create more main categories. But what I've chosen to do is use main categories to create multiple ways to navigate the products. So, on my main nav, I have 4 navs - Nav by Product, Nav by Personalization (name, date, etc.), Nav by Theme (mothers, couples, etc.) and Nav by Collection.

Sorry to take up so much space, but it's dealing with the detail of real examples that I really need. Hopefully it helps others. Thanks for your help. Beth

P.S. I'd be happy to share my url with you, but I'm reluctant to post it here as the site is still in development.

I'm not sure how many categories and sub-categories you're planning for, Beth. That'd be more helpful at this point than the URL.

Let me give an example for now. Let's say you have 10 categories with 4 sub categories in each. That's a total of 50 pages.

In your navigation, you link to all of these pages. That doesn't mean you have to present users with 50 choices, you can use an unordered list to present users with an expanding menu, as described in this article:
http://alistapart.com/articles/domtricks2/

This would effectively put all of your categories and subcategories in the second tier, and your products into the 3rd, while giving users a nice navigation menu.

Checked out the article and I see what you mean now. Unfortunately my ecommerce platform (Volusion)doesn't have that menu option. In addition to the straight text links they offer Rollover popout (which wouldn't be spiderable, right?) and Tree which would make my nav reallllly long.

I think the expanding menu you suggest would work well for my site because I don't have a terribly long list of subcategories - five would be the most for a particular category. And in each of my 4 nav options (By Product, By Personalization, By Theme, By Collection), I only have 3-5 Categories. So totals are 16 categories and 45 subcategories.

Maybe I'll check to see how much it would cost to do custom development of an expanded nav menu for the Volusion platform.

Thanks. Beth

Dan,
Could you please tell me what you think of the nav at http://www.buy.com? Is this in keeping with what you were thinking? I'm told they're html menus controlled by javascript. Kosher, right?

I notice that the main category is still clickable, where I believe in the example you sent me to it wasn't. Only the sub cats were. Is it better to not make the main cats clickable since you wouldn't then be truly eliminating a level?

Really appreciate your help with this. Hope I'm not wearing out my welcome. Beth

Yes Beth, it's the same thing, just a different way of implementing it. If you look at the page with CSS disabled you can see how it looks to a spider - just a nice long list of links.

The site structure was a very interesting read because I haven't thought about this until now.

I have search > product > enquiry about product

The enquiry about product page is different per product, so they are tons of enquiry about product pages which are pretty much the same, would you recommend excluding these pages from the search engines?

Darren, I should be able to help you out. Please give
me an example. You can also copy and paste a URL into your
post.

Jeff

Jeff, I'd rather not give my URL out publically, so do you have any objections me emailing you via your site?

No problem Darren. But…you might want to check out
http://www.americanbridal.com Shirley's site was featured
at many of Dan's conferences and on training video's.

Shirley was Dan's student (:

Jeff

Dan,
Following your article on Shirley Tan I am unsure about linking on my product pages. Now I have 3-4 directly related products below each product. Below that 3-4 loosely related products. Should I have links back to the sub-category headings? Should I lose the 3-4 loosely related products? I'm not quite sure were to put the link focus?

Thanks,
Ben W

Ben, I don't see any reason why you would need to remove those links. Adding more links to help boost pages that aren't getting indexed and/or ranked is generally a pretty safe approach.

Question from the Shirley Tan case study:

"added some internal links for each page to help boost her reputation for each search term."

Could you elaborate a bit on this, or tell me where to find it in your materials?

By this do you mean rather than always linking to the "bath and soap wedding favors" page with "bath and soap wedding favors", to add (or change some) internal links pointing to that page with varying text, like "bath salts favors", "pillow sachet favors" for example?

Does that dilute the relevance for the core keyword?

Hello Dan, I got question about not site structure, but the structure of network of websites. I don't know what the way of doing this is better. My current concept is shown here: http://img442.imageshack.us/img442/8849/networkingcf9.gif
There is a one big most important website (HUB), with secondary pages on different themes. Network's sites (relevant content) are linked from the hub's secondary pages, while those websites link to the main page of the hub.

James, Chapter 4, start around page 46. Varying anchor text is one part of it, yes - bath wedding favors, soap wedding favors, etc.

As far as I've been able to tell, you can't "dilute" real content that way, but I haven't done much testing with empty pages.

Shimon, the easiest way to look at it, is to think of it as one big web site. The fact that it's spread across more than one domain isn't really relevant in terms of structure.

Yes, but in terms of network? I'm creating automotive website, so I will have for example sports cars, racing cars sections. So my plan is to create smaller website about sports cars and put link from sports cars subpage of my main website. And put link back to the main domain. I know Dan that's not about website structure, but I think that could help other to work on competetive phrases.

Here's a wrinkle for you to consider…

If you build a hub site and a dozen baby sites… and there are 2-way links between them, you're sort of swimming against the current there, because everything we know says that search engines want to discount 2-way links.

It might end up being harder than having one big site, no? Or it might go along great until one day one of the search engines decides to handle 2-way links a bit more harshly.

Most of what I see is people going the other way. Sitepoint consolidated their network of sites (ecommercebase.com, webmasterbase.com) into one big site a few years ago, and they're doing great.

In my 'inexperienced' opinion, I would go for the same domain. It sounds like an absolute minefield going with different domain names linking to a hub. Let me give you an example of this going badly wrong, if not done correctly.

ebookers, are a large travel portal, they had domains all over the world, i.e. ebookers.ie, ebookers.es the list goes on. Each domain linked to the hub in this case the .com and all of the content was unique, well it was unique in that it was a different language.

Anyway, one big mistake they made was having the sites linking into each other, but they were all on the same IP class, so guess what, Google dumped the whole lot, apart from the .com

Traffic zonked. I'm not sure what the situation is now with them, but its a lesson to be learnt.

I get it. Typical 2-way linking is http://www.domain1.com http://www.domain2.com

But I want create http://www.domain1.com/sportscars/ -> http://www.sportscarsrelated.com -> http://www.domain1.com

All this baby sites, would be valuable sites with other whois information, and hosted on completely different place. I know that it works for sure when there is no loop (no links going from domain1.com to babies), but what about scenario I showed above?

Yesterday, I read sites should always have absolute instead of relative links, so spiders don't have trouble crawling them.

For a simple site structure do you think there is a problem with using relative links?

David, wherever you read that, subtract 50 trust points from them. There's really no difference to a spider, but you can make extra-sure by using a base href in the HEAD section of the pages when you use relative links.

Herman Drost has a nice write-up on how this works:
http://www.drostdesigns.com/base-href-tag/

Hi Dan

I have just finished reading "fast start" and am thinking about applying some of your ideas on site structure. My property directory site currently has 4 levels of navigation but as it expands to cover the whole of the UK that will need to increase to 6; home, city (e.g.London), district (e.g.North London), postcode (e.g.N14), area (e.g.Southgate), services (e.g.Surveyors).

Even with the current structure many of the lowest level pages (and they are the most important ones being the landing pages) have been put in the supplemental index. I am working hard to build up the number of incoming links before adding any more levels of navigation but do you think your "third level push" idea can help with forth, fifth and sixth levels?

Say If I have link to a page from two different places of same page, in that case does it mean that link juice will be given twice to destination page. Or Search Engine just neglects the second link to same page. In simple words do you need to add no-fllow to a page link if its linked twice or more times from a page. Or do you think its fine to link more than once to a page from single page.

Justin, you'd need a lot of incoming links to really make that work. If you put some effort into bringing in links to your second tier pages, then that sort of pushes things one level deeper. As I mentioned in the link building course, it's not so much "how many clicks from the home page" as it is "clicks from the web."

Maninder, we don't know exactly how that case is handled, but if I had to bet, I'd say it's probably treated as one link in terms of PageRank (the technical reason is that the graph can't have parallel edges), but that the text you use in those links all passes to the page as reputation. So I wouldn't use nofollow.

Do you know of a snippet of code that would deal with multiple browsers and dealing with variable screen resolutions. We are using a static 800 x 600 resolution and it is starting to look like a grandmother site from the 80's. What can we do to resolve this situation.

Brian, I think you mean a site from the 90's. Which is about how old the idea of using Javascript to deal with different screen resolutions is. What you really want is a fluid layout that resizes well to accomodate larger and smaller screens.

Amazon.com is one of my favorite examples of this. You can resize your browser window all kinds of ways and you have to go pretty small to "break" the site. Larger screen sizes allow you to see more of the sales copy and offers, but it's still rock solid at 800×600.

If you have to go with a fixed-width layout, you're probably not sacrificing anything by designing for 1024×768 at this point. I have a couple students who did that, with at least slight gains in conversion.

A quick note to follow up, thanks for the email clarifying things, Brian:

I’m not the best person to give you a design tutorial, but that’s OK because there are plenty of people who can. I’d start with these two articles.

The first one explains the concept of liquid layouts:
http://www.maxdesign.com.au/presentation/liquid/

The second one describes exactly how to do what Amazon has done – fixed width on the left and right columns, and the center column resizing with the screen:
http://www.alistapart.com/articles/holygrail

Lots of great stuff for designers on AListApart. I feel like I should pay them, but all I can give them is a link.

Hi Dan,
Here are few lines from your book. After your answer to my question above and after reading these lines, I have got more confused.

From Page 48 of SEO FAST START

"However, you can add a global link that contains important keywords for the home
page in the footer or elsewhere on the page, and use nofollow on the “Home” link
that you create for your human visitors."

While earlier in answer to my question about Two links to same page from one page, you said, it might be fine if I don't add no-follow on any of links.

And above lines from your book I think tries to say that add NO FOLLOW to link to home page with TEXT "HOME" and don't add no follow on other Link to Home which has keywords in it. If link juice doesn't goes to a page twice if we link it twice from single page, then I think no need to add no-follow on first link to home page.

Sorry if something is not clear. Let me know I can explain it more. But I just want to understand how it works and how it doesn't

Maninder, what you quoted from the book there is about the keywords in the links. Anchor text.

If "home" is not an important keyword for your home page, then there's not much reason to point a followed link at the home page using that word.

Dan,
I am restructuring my dating site to allow using the methods of SEO Fast Start. It was original built as a highly dynamic site with PHP and using lots of parameters on the URL to track session. I am replacing all of the URL parameters with other session tracking methods to get safer treatmgne by SE bots.
Here is my question: My site is a dating site. THe third level pages are member profiles. I do not anticipate anyone searching for a specific member from a SE. So I am in a different situation from a typical catalog sales where you want people to land on the third level pages. I really want them to find and land on either the home page or a second level page. But I am thinking that the third level pages (profiles) are sill a valuable resource to pass link juice back up to the important second level pages. So I am thinking i should seek to get the profiles indexed so they can support the second level pages even though I do not anticipate them being searched for. Is this right?
Second question: If the profiles of a dating site sre to support the second level target pages, can they be dynamically generated from the member database in php and actually be only one dynamic PHP page (as I curently have) or do I need to store a page for each member so that they can be separately indexed and and pass up link juice? I think the answer is yes they have to be seperate stored pages for this purpose, but am unsure. I have read that google can index dynamic pages, but I think this probably means one index entry to the dynamic page, not one per flavor based on parameters. But if there are links with the various parameters, maybe google will produce an index entry for each generated page like Site.com?member=5 and separately fro site.com?member=10 and so on. Please help me sort this out.
Any further thoughts on the special situation of a dating or social network site appreciated.

Gary, it doesn't matter that the profile pages have variables in the URL - the important thing is that they have unique content, and the #1 thing would be to create a unique TITLE tag on each one.

My other comment on this, since you mentioned the social network concept. If the members can also blog on their profile, or post links they find useful, or stuff like that, then you have an additional reason why there might be links pointing to those pages from outside.

Hi Dan, I am rebuilding my membership site: http://www.uspropertybuyers.com It is being rebuilt on http://www.uspropertybuyers.net at VisionGate.

The owner Mark Braunstein had me on the phone for an hour and a half and invited me to Vegas. Free VIP ticket! Whoo hoo! VTribes is gonna rock!

I am trying to figure out how to accomplish two things on my home page. 1.) Appeal to homesellers to fill out a form to sell their house. 2.) Appeal to investors to sign-up as a member. Investors get an optimized webpage for the town they live in, content, downloads, etc.

Any ideas?

Thanks,
Jeff

I was reading something a few days ago about the concept of using Robots.txt to keep Google from indexing certain pages (product pages in my sense) that may not be that important to you to better maximize the PR flow through. Instead of spreading it real thin, just direct it specifically in a way that will benefit the pages you want.

What do you think about this, is it safe, worth it, etc?

Thanks,
Paul

I'd hold off on it, Paul. I'm working on a tutorial that explains the math in more detail.

Hi Dan,
My present site structure is a dynamic PHP structure:

http://www.website.com/product.php?id=1

I've decided to create a more SE and user friendly URL structure that will become:

http://www.website.com/product/productname

Right now, I get quite a lot of traffic through the search engines (as we do have good & unique page titles) but I'm afraid that once I switch to the new structure I might lose my traffic from the search engines until it indexes all the new URL structures.

Although, the old dynamic links will not change and will still exist as it is presently since the new URLs are merely serving up the old dynamic links - its just the URLs are user friendlier and I can't do a 301 redirect since it'll cause a loop(?).

What would be your suggestions in terms of implementing the new URL structures?

Thanks a lot!
BTW, the SEO Fast STart book is a great resource.

Hi and Thanks for the Info!

I have a very modest site about 185 pages I believe. I have 3 sections that contain about 75 item pages that sell various types of widgets.

I also carry the most important accessory for these widgets. The last line of text, on each list of features, for any of these widgets reads "Check our Fitting Guides for the correct accessory for your widget." "Fitting Guides" is the anchor text for each of these 75 or 80 internal links pointing to the Fitting Guides with an absolute link.

I am concerned that Search Engines especially the big "G" may not like this constant internal link pointing at the "guides page" and wondered if nofollow would be the right thing to put in these repetitious internal links?

Thank you kindly for a reply!

@Vincent, I'm not quite sure what you're asking. With 185 pages you may be able to flatten the structure a bit.

@Chuck, what you need to decide is whether that fitting guides page would be a good fit for any relevant search terms - if so, then you may want to modify your anchor text. If not, and there's no reason why you'd want the page to show up in search results, then why not nofollow most of those links?

Could I ask a question about sub-domains.

Aaron Wall seems to imply that setting up subdomains is spammy. What's the view of people here?

Hi Dan,

I have a site, http://www.seductiontuition.com, which has around 300 links on every page. Basically every page links to every page. It seems almost all my pages are indexed by Google. However as you can see, my homepage has pr4 and the rest are pr2 at most (pr0 or pr2). The thing that makes my situation unique is that the links is presented as a tree and my visitors really like it. The thing is, even though my pages are indexed, the pages are out ranked even on the long tailed search. Do you think I should use no follow so that google only follows up to 150 links?

Dan,
Great information and now I must retink everything! My clients typically are small site owners, frequently the 2nd tier is the lowest tier. Is is still a good idea to have the "site map" links in the footer or not. Even with a 3 tier site, should there be a site map in the footer that is basically a duplicate of the primary navigation? Most of my clients want one, it's recommended for usability; what can be gained from using a footer site map from an SEO perspective?
Thanks,
Scott

Scott, for a 2-tier site, there's not as much to be gained. I don't know why you'd need a site map when everything is linked from the home page already - can't the home page serve as a site map?

Hi There

Google have apparently just recently removed the 'supplemental index' tag, which was useful for finding poorly optimised pages.

How do we now find poorly optimised pages that the supplemental tag has been removed from?

Cheers
Al

Al,

The tag is gone but supplementals can still (courtesy of Google) be found with the * searches!
Check the link on my name as I had a short post on this explaining how to do.

Guess it'll help.

Great tip - thanks for that!

Anytime Al

LEO,
Your site has PHP errors in the header of the page:
Add this line before any PHP code :

error_reporting(E_ALL ^ (E_WARNING|E_NOTICE));

to get rid of those notices / warnings. Then reconsider directory structure and make it a tree. Place pages on levels by importance. You dilute the link juice too much and waste it all. It's not link juice anymore … it's water!

Hi Al

Thanks. I am working on sorting out the php errors. Its to do with the star rating script. It just occurred yesterday evening.

I already have the links as a tree, can you elaborate please?

First page … link to the most important … then from most important link to the rest. The all must link to homepage and each of 3rd level must link to it's upper level or even all upper levels. It's like categories in a store. (On hompage you can put some links to most important 3rd level pages - it's you game how you spread them across)

Do as google says : less then 100 links per page. If you have more make sure you have s**tload of content too.
Kepp the URL structure just change linking relationships.

Hi Noobliminal,

I just realise what you meant about the error messages. By adding your code I could make them disappear while I spend sometime to fix the php. Will put it the code on tonight!

I think I get what you mean about the links. I will figure it out and add another comment with my thoughts of what I could change. Hope to run it by you to see what you think.

Thanks Noobliminal!

Check back on my site. By Monday I'll add a tutorial about site structure as I see it maybe you'll figure it out from there.
I always write from a code's point of view so it might help you more.
Those problems in PHP you have are not errors. The script might work but tell PHP to hide them. Any of my scripts generates notices as I write them … pushing the envelope. Those notices are for beginners.
Regards.

Hi There

I am trying to optimise a relatively small site (less than 40 pages.) The site has about 30% of its pages in the supplemental index (most likely due to the addition of an unnecessary tier.)

Is dynamic link not so necessary for smaller sites? I was planning to avoid dynamic linking due to

1)The size of the site.
2) The fact that I believe I could capitalise from optimising the contact page.

Cheers
Al

Hey Noobliminal

I will wait till you have posted your tutorial up on monday. Bookmarking your site:).

Thing about my links. The way it is, its great for getting indexing. Almost all my pages are indexed except maybe a few (single figures), but as you said its not making much use of the link juice. By checking on google webmasters tool, when I click on internal links, each page has maximum 200 pages linking to it. The good thing is that almost all my pages has this statistic, and the bad news is, it should be over 200 i.e. 300+, which is how almost all my pages linking to each other. This tells me googlebot is stopping after crawling 200 links on a page.

Leo,

Maybe the G.WebMaster.Tools won't show them;) WebMaster tools show IBLs with nofollow and so on…
So don't take their word for it. Make an idea but don't live by their statistics. Better use Yahoo! SiteExplorer to get linking info. It's a bit better.

I don't know, it seems that when I implemented nofollow, Google picked up on it nicely and started showing my links the way I wanted them. For example I had hundreds of links pointing to my shopping cart page, contact page, etc. Once I corrected it with nofollow, the Webmaster Tool presented them correctly.

Just a note.

Nofollow to pages like : privacy policy, shopping cart, sorting pages or other pages with no real value meant only for getting the user around the site is … mandatory!

I meant that Google shows links in the Links Section that do not pass value but point to you. I expected it to only show the links that pass PR or make them distinct. So do not consider all links shown to you are worth the link juice.

And words in link's text are limited to 8. I have more then 8 in link text many times. So maybe links shown are limited to about 100 for internals. Who knows?

And do not believe everything in GWT. It's a cool feature but it's not updated as often as it should be and it shows more/less then it should.

Hi There

Is there a limit to how many internal links should be created targeting core search terms? Is it sufficient to create a few internal links targeting your key search terms, or should you create as many as possible?

Thanks
Al

I have a page, linked from the homepage, which is indexed fairly regularly [last cached on 13 Sept] that hasn't been updated in the Google cache since 1 August.

Is this normal?

I have a sitemap.xml which is updated manually via the Google Webmaster panel.

I just wanted to thank Dan and Jeff, and everyone else who has helped me out. I now have 1st page rankings for all my targeted keywords on the homepage.

Time to move on and get some of them 1st tier pages ranking better!

Sorry, I should check my comments before posting.

1st paragraph might be confusing so to confirm.

I have 1st tier page that hasn't been cached since 1 August. The page is linked from the homepage which is cached regularly.

My hompage stayed uncached from the 9th of August until 10th of Semptember. All inner pages cached regularly.

Something was messed up compeletely in that period of time.
Wait and see and give it more links in the site from other pages.

If you do a "site:www.mysite.com" search in Google, does the order in which the results appear reflect how Google sees the hierarchy of pages for that site? For example, I have structured my site to have a particular page be the most important page after the homepage, but when I do the "site:" search on my domain, my #2 page is ranking number 5 in Googs. Thanks Dan!

Matt Cutts said this:

"Identical link text looks like (and 9 out of 10 times is) a sign of manipulation of our Google PageRank algorithm."

I have product thumbnails that are used throughout the site in crosslinks, all of these have the product name as the anchor text. Should I be worried about a penalty at all? I've always had this on a site and it doesn't seem to be a problem, but a client sent me an email about duplicate internal link text.

So what do I need to know, be worried about, and fix?

Thanks
Paul

I am looking to have an image gallery for each product page in a website and want to know whether there is a worthwhile SEO advantage in having a separate thumbnails page and then separate large image pages with breadcrumb style links pointing back to the product page. Would this be a worthwhile way of getting more page rank to flow to the product page (i.e. pagerank flowing from the large image pages to the product page).

I want to know because my inclination is to have an AJAX run image gallery as part of the product page if there is no advantage in structuring the image gallery as outlined above.

Dan,
I've launched a new site, http://www.cheapscrubsanduniforms.com and it's taking a while to get pages indexed. I verified my site, submitted an XML sitemap, and have posted here, and on Brad Fallon's blog, and some nursing related blogs. I only have 2 pages indexed since I got the site ready to be indexed last week. Could you look at the site and see if you see any problems. I put a noindex, nofollow on the privacy and about us page. Is that the problem?
Thanks,
Brent

Hi Dan,
Great site and I really appreciate all the helpful information. I'm also an avid reader of the High Rankings forum though and I'm a little hung up on whether or not to use nofollow in the SEOFS 2008 sense. The question was posed here: http://www.highrankings.com/forum/index.php?showtopic=16956&hl=need%20a%20sitemap&st=45.

Maybe I'm misinterpreting, but it seems like the active members/moderators of High Rankings think using nofollow on internal links is kinda pointless. I'm curious how you respond to those claims. In that particular thread, you made a few posts, but none of them seemed to defend your site structuring strategy or the idea that it's very important to control the flow of PR. Their views seem to me to be the opposite.

And I don't mean to call you out at all, but I see two opposing strategies from two very reputable sources. Maybe I'm just misunderstanding something here. Perhaps you could clear things up…

Thanks,
Sam

Sam, it was also discussed here:

http://www.highrankings.com/forum/index.php?showtopic=31989

Awesome and hilarious reading. It's amazing how worked up people get over this stuff.

My sites are pretty small (mostly small businesses that don't actually sell anything online) so this probably won't help me too much. But I'm going to run some tests anyway and I'll keep no follow in mind for when I start working on bigger sites.

Thanks Dan.

Hi Dan,

I hope this is the right section for this question.

I have a domain with content e.g. http://www.widgets.com and I'm planning to add a blog to http://www.widgets.com on a sub-domain. So the blog would be placed on blog.widgets.com

My question is: Would backlinks pointing to blog.widgets.com improve the authority and rankings of the content on http://www.widgets.com ?