120 thoughts on “Link Building & Promotion Questions

  1. I’m research co-registration marketing for a clients and I’m wonder where to start. These client are either trying to build their newsletter email list or build their bi-monthly coupon e-mail blast lists. I think the concept of partnering with similar companies that aren’t in direct competition is a great strategy.
    However I would like to make trustworthy partners. Any advice or suggestions?


  2. Dan,

    On Page 63 of the guide you make mention of a video 6 week link building course. Did I miss something or is that going to be posted at a later date.

    Thank You.

  3. I have a Yahoo store and had the templates changed so that there is a text link to every product in the section at the bottom of each product page. This is many more links than you suggested. Is it a problem?

  4. Leanne, missed your question for some reason! Co-registration is a tricky business. Deliverability is a challenge, and it’s never easy to trust anyone with your own customers’ email addresses. You may want to look at list building services like PermissionDirect as well:

    Lisa, having more crosslinks between your products is not a bad thing at all. I like the new templates.

  5. Dan, what’s your opinion of those offshore companies who will submit your site to X number of directories? Not so much as to the fact that they’re offshore, but do you think there’s $99 worth of value in submitting to 100 or 500 free directories? Or should we stick with the top ten you listed in the Minor Directories (p.73) of your Fast Start Guide? Thanks.

  6. Dan,
    On my site I have repeated categories. Widgets are listed under Widgets, Thingamajigs:Widgets, and Thingamajigs:Really Big Widgets. Does this create a duplicate content problem? Should I simplify it?

  7. I have immediately started updating my clients sites by implementing your methods.

    I have many clients that start out with 5 page websites. It seems that putting 2nd tier category pages would be unnecessary (or a bit overdone and not very useful). Therefore, i think of these sites in terms of 1st tier and 3rd tier.

    Am i correct in thinking of it this way? And is there any significant difference in how i should think about the ‘nofollow’ linking?

    It seems that the more pages a site has, the more internal ‘pointing’ to important pages takes place.

    Thanks Dan for the useful resource. I’m looking forward to the development of your portal.


  8. Hi Julian, I remain skeptical of such offers, because I doubt the quality is any different from the offers we got 10 years ago to submit our sites to “thousands of search engines.”

    There are a number of places to search for directories – SEOPros has their list of reviewed directories , ISEDB, SearchEngineGuide, and others have much longer lists.

    For any directory you’re paying for a review and listing, it’s worth checking to make sure the page you’ll be on is indexed.

  9. thanks for you book – it has been really helpful. I am a beginner at SEO, so still have lots to learn.

    When looking at measuring incoming links… I use link:www.mywebsite.com and Google tells me there are 7 sites linking to my web site.

    However, when I look at the Referring Sites report in Google Analytics there are 1800 visits via 174 sources.

    I was wondering why there is such a big discrepancy in the numbers and how do I accurately measure incoming links?


  10. Hi Sandy. Dan will probably chime in too…

    Your 7 links from Google are different than your Referring Sites report in Google Analytics. For Example, I just clicked on your sandyO name and was taken to your website. That is a referrring site visit from SEO Fast Start and would increase your 1800 visits to 1801.

    Your Google links are other sites that Google is recognizing as high quality and therefore giving you link love. Unfortunately, though, Google can be tough on links that are not high quality or topically related to your site. Therefore, you will notice that when you check your links from other sources such as Yahoo, you will have many more links.


  11. Sandy, Google only shows you a small sample of the links they have when you do a link: search. The best way to find out how many links Google sees, is to sign up for Google Webmaster Tools.

  12. Thanks Jeff and Dan for your replies.

    I would have expected that the link from my sandy0 to the web site would count as a link, once there has been time for it to trickle through the indexing /spidering process. I suppose it is hard to factor in the “quality” though.

    When I look at Webmaster Tools, the statistics shows 7 links there as well… but with one key piece of info that I missed before, and that was “pages that link to your site’s front page”. A lot of the referring sites can contain links to lower level pages.

    By the way, I wasn’t sure whether to post this in “links” or “measure” .. but my main interest is in the measuring.. so perhaps it would be better there?


  13. Anytime Sandy. Your sandyO won’t count as a link since this page is: meta name=’robots’ content=’noindex,nofollow’ Even if the page wasn’t no followed I don’t suspect it would help you much.

    Your home page typically contains the most links but your interior pages can add up too depending on other factors.

    FYI: If you download the Google toolbar you can check your backlinks. You can also go to: http://www.marketleap.com to check your 7 Google links and over 900 Yahoo links.


    P.S. I think you posted in the right place.

  14. Thanks again Jeff… I went through the verification process with Google Webmaster Tools so now I have a lot more information at my fingertips, and I can see why Dan recommended this tool.

    Webmaster Tools now says 266 external links with 229 linked to the front page and you can drill down to get the details. This is exactly what I was looking for.


  15. Sandy, right now I have a robots meta that with “noindex, nofollow” on every page. I’ll probably take that off once I have the site set up the way I want. Right now I don’t want spiders grabbing any of the content.

  16. General question about how and if tracking code on links (onclick events and such) affects the ability of spiders to crawl that link in particular?

    I am getting deeper into applying googleAnalytics to my clients sites, and wondered what affect the tracking code would have.


  17. How do you define a reciprocal link? Some guys link to my homepage. I found out later and then gave them back a link from my ‘resource’ page. Does this qualify as reciprocal linking?


  18. Ian, when a site was linking to your home page without you linking back, it was considered a one-way link. Now that you linked back to them, you completed a reciprocal link exchange.


  19. Hi Dan,
    In the linking video about major directories, you highly recommended MSN Small Business Directory (sbd.bcentral.com) but it is redirecting to MSN Small business CENTER. I can’t seem to find a directory and the annoying audio continually playing makes it impossible to concentrate on finding it.

    Is there a more direct way to the directory? Does it still exist and do you still recommend it?

    I especially liked your presentation for Directories and am hoping not too much is obsolete. So many things come and go.

  20. I risk sounding ungrateful for the videos you have posted, but I just spent an hour wrestling with the MSN website trying to find this (since you LOVED that service…at the time). Is there any other service i should discard…goguides, etc?

    I was going to go back and listen to the video again and take careful notes, as there was loads of info in there. Now I wonder where all this stands.

    Sorry…i’m feeling burnt out.

  21. Caudia, I visited many of the directories from page 72 & 73 in the SEO Fast Start Book. I plan to add one if my sites to most of the directories (by the end of this week).

    I will post in this category if I find issues with any of them.


  22. Hi Jeff,

    // Ian, when a site was linking to your home page without you linking back, it was considered a one-way link. Now that you linked back to them, you completed a reciprocal link exchange.

    So, it doesn’t matter if I link back from another page, right? In my case, I link people from my resource page, and other people link back to my homepage from their homepage.

  23. Ian, when you get a home page link and are only required to link back from your resource page, it is a win win for you. This is due to the natural tendancies of the home receiving the most link concentration and therefore… the most page rank.

    No, it doesn’t matter if you link back from another page. However, if you receive a high quality home link, you may get a request from the other party. They may want their link on your home page or a quality page displaying page rank.


  24. If I was to create a directory on another domain [which isn’t sandboxed] and offer free listing but they have to link back to my primary website would this help me with SEO as these would be one-way links?

  25. Darren, this is called a 3-way linking scheme, and 3-way links are pretty easy to spot for the search engines… likely to be treated the same as a 2-way link.

  26. Hello,

    After reading SEO fast start I have a question about the “Third Level Push”. I am considering no following my category pages on my WordPress based site. This is both to protect against duplicate content and I also like the idea suggested with the third level push. My question is how do you get your link juice to push to the third level if you do not have category pages seen that the juice can push through? How does the search engine know to push to the third level if it does not see the link from the home page? Thanks so much for SEO fast start!!

    Thanks in advance.

  27. Eric,

    I know what your saying about duplicate content, but you can make changes to your category pages so that there’s more unique content on them. I have done this on my travel blog, and haven’t had any problems with dup content.

    My category pages are optimised well and bring in a lot of traffic for competitive keywords. I removed the archive from my blog because of duplicate content, but I know I could get more juice if I no followed categories but for me its a no goer.

  28. Eric, you don’t want to nofollow the links from your home page to your category pages. The basic idea of the “third level push” is that you aren’t cross-linking your category pages.

  29. Thanks all for the responses!! Dan, I guess I should heed your big bold warning about advanced SEO techniques. I’m a newbie and am very greatful for fast start!

  30. Following up on the SEOFS directories. All of the directories from pages 72-74 are up and running! Below is a breakdown for each (as of 7/19/07).

    Minor Directories

    1)www.botw.org – 79.95 annual or 239.95 one time

    2)www.gimpsy.com – 40.00 for 180 days
    You must register first (it’s free).

    3)www.goguides.org – 39.99 one time fee or 69.95 for their authoritative directory.

    4) http://www.jayde.com – Free listing (URL only).

    5) http://www.searchtheweb.com – Easy submission & free.

    6) http://www.skaffe.com – 44.99 one time fee.

    7) http://www.somuch.com – 80.00 one time fee. No page rank was being pulled to my category (I opted to not pay the 80.00).

    8) http://www.stpt.com – 99.00 annually. Again, there was no PR being pulled to my pages. Plus there was only 1 other site on the page. I opted to not submit.

    9) http://www.worldsiteindex.com – Free listing or Express submit and deep link to 5 URl’s (nominal fee). They are a little strict on titles and descriptions but well worth the free listing.

    Major Directories

    1) http://www.dmoz.com or .org – Free

    2) http://www.yahoo.com – 299.00 annually

    Vertical Directories

    1) http://www.searchengineguide.com – Good resource. You’ll find many of the above directories there.

    2) http://www.isedb.com – Good resource. You’ll find many of the directories here too.

    There you go fellow SEOFS subscribers! (:


  31. Hello,
    I have a question about anchor text. I would like to rank for “Fish Tank” as a primary keyword. Would “Tropical Fish Tank” as anchor text in links be just as powerful as “Fish Tank” for the keyword “fish tank”. I would like to also eventually rank for “tropical fish” but do not want slow down the possibility to rank for “fish tank” in the process.

  32. Eric, the purest form of the keyword will most likely have the most importance. If your trying to rank for ‘fish tank’, then you should probably get ‘fish tank’ in your links.

    I would imagine that ‘tropical fish tank’ & ‘tropical fish’ have a decent search volume. If you are considering all three keywords as primary keywords, you may want to consider your title for all three.

    Fish Tank – Tropical Fish – Tropical Fish Tank Advice


  33. On page 40 it talks about how links can “steal” Page Rank from other links on a particular page.

    I’ve been working with a website http://www.seefred.com for almost 6 years now. We wanted to make the site super easy and as “flat” as possible for users to find products. We made the home page a complete product listing of the entire store. Is this way to top-heavy? Could having all these links on the home page hurt each other’s ranking?

    I’ve recently found out that over half of my pages seem to be in the Supplemental index…could this be why?

    And maybe explain how PageRank could actually spread thin…it doesn’t seem to make much sense to me. Does it divide PageRank weight by the number of links on the page or what? And how sure are we that this is actually the case?

    Thanks for the help!

  34. Hey Paul, it looks like you have an excessive amount of links on the page. Search engines have a tough time crawling past 150 links. This could be part of the reason for page rank being distributed to only some of your pages. Thin product pages and duplicate content can also be causing pages in the SI.

    If you haven’t already, you should check out: How To Get Pages Out Of Google’s Supplemental Index (SI) & Step 2 of the SEOFS.


  35. Thanks for your reply Jeff.

    By “thin product pages” do you mean short on content? Exactly what does that mean when you say that?

    I’m starting to put in some work based on Dan’s last post. It’s really timely and helpful for me.

    After reading Dan’s book I’m tempted to restructure the site to something like Home>Categories>Products, but I’m fearful to change too much of the existing structure. I don’t want Google to freak out on me because I do a dramatic change to the index page.

    I’ve read the book and there are a few changes I would definitely make to this site as a result, but I don’t want to mess up what we already have because we’re doing good as far as sales. But now after seeing the information about the supplemental index, I see that we may be able to do much more.

    Anybody else run into similar dilemmas?

    Thanks again Jeff,

  36. Jeff’s right on the money, Paul. I’d be shocked if that design actually proved better for usability and conversion vs. creating category pages and only “advertising” your top sellers and categories on the home page.

  37. Your Welcome Paul.

    Yes… thin pages refers to lack of content. Try looking at your pages displaying PR and analyze them against the pages lacking PR. You will likely find your answer. And don’t forget to read: How To Get Pages Out Of Google’s Supplemental Index (SI)

    I have the same issue with my recent site. I would guess that over 99% of all sites have at least a few pages in the SI.


  38. Awesome guys, thanks for all your input.

    Let me ask another question. In regards to the 150 link limit. Does Google’s spider look down the page sequentially (as I would in notepad) and pick up the first 150 links or so and then timeout? Because that may make some sense in regards to my SI problem. Everytime I add new products I put them at the top of the listing, so all the older links get pushed down resulting in them not being crawled perhaps. And it seems to appear that my older pages are in the SI.

    So does that mean that pretty much the only chance of these older pages being crawled would be through a crosslink from a product page that has already been indexed?

    I have a picture of butter and toast. You only have so much butter (page rank) and the bigger the bread (amount of links) the thinner the spread. So if I have a smaller piece of toast (amount of links on a page) then I can use the butter (page rank) more effectively. Is that kind’ve the idea here?

    Do you have anything written (or a link) on how this might technically apply? It seems a little odd to me.

    Also, how can you add more content to a product page when you only have so much you can say about it??

    Thank you so much for your time, I hope I’m not badgering,

  39. Paul,

    The best visualization I can think of for PageRank is a bucket. There’s a certain amount of water flowing in. 15% flows right out the bottom of the bucket. The rest flows out through little holes in the bucket (links), and drops into other buckets (pages). All these buckets have a 15% hole in the bottom, and more little holes.

    So the “water” flows into and around the system. If you made each bucket just large enough to hold the water without any flowing out… then the size of each page’s bucket is a pretty good representation of that page’s PageRank.

    The Wikipedia has a decent description (http://en.wikipedia.org/wiki/PageRank) but like the average SEO guru, they confuse the actual PageRank with the green pixels (and score from 0-10) displayed on the Google Toolbar.


  40. Well, this is great. I feel the cobwebs starting to clear. After being scammed in the SEO world, it’s nice when something starts to make a little more [honest] sense.

    For the sake of my clarification and understanding (maybe a little oversimplified):

    -Inbound links affect a site’s overall PageRank (as well as other factors).

    -Internal linking determines the distribution and allocation of that PageRank.

    -I can have great PageRank but through poor linking structure I may not be taking advantage of the PageRank I already have.

    In your visualization, what does the 15% hole in each bucket represent? Everything else made sense.

    I think after this discussion I need to go back and read chapter 4!

    While I do that, have you seen this site and is it a good explanation of PageRank – http://www.webworkshop.net/pagerank.html?

    Also, so I don’t fall into this category:

    “but like the average SEO guru, they confuse the actual PageRank with the green pixels (and score from 0-10) displayed on the Google Toolbar.”

    What/How do I determine “actual PageRank”?


  41. Phil Craven’s explanation of PageRank @ Web Workshop is one of the few good ones out there, actually. He also has a cool “calculator” where you can play with different linking structures on a small scale.

    PageRank is a probability distribution, sort of like simulating a bunch of random web surfers. They land on a page, they click a random link, they land on another page. There’s a ~15% chance that they stop at a particular page, so only 85% of the PageRank on that page actually flows out through links to the other pages.

    To determine the actual PageRank of a page, you’d need to get a copy of Google’s index and run the PageRank algorithm on it. Where people get confused is thinking that the actual value is a number from 0-10. Actually, it’s a number between 0.15 (the minimum) and some very large number that depends on the size of the index.

  42. Here is my proposal for a revision of the front page:

    The “Category Pages” will be direct product page links.

    Links on the page:
    Old: 550 (oops)
    New: 59 (with a few nofollows)

    Page size:
    Old: 115,548
    New: 28,239

    I’ve seen that the pages that we do have in the main index rank very well for the keywords we’re focusing on (even if the page isn’t optimized to it’s fullest extent). Hopefully, this and a few other internal crosslinks will help pull some of these pages out of the Supplemental Index.

    Thanks for your (Jeff and Dan) help and insight,

  43. Your Welcome Paul! :)

    Paul, your site is improving but has room for more improvement. Your page views and conversion will likely increase by moving some categories above the fold. I would start with your best sellers.


  44. Paul, I forgot to mention… You only have 8 categories. If they are all selling well, consider getting them all above the fold.

    You can try adding them on the left under Updated July 2007. Then test.


  45. Haha…I would sport that shirt 7 days a week!! Unfortunately this is one of those clients that specifically wants that “casual font” look “You know, the one that looks like it’s hand written” and pretty much refuses to change it.

    Although, I definitely need to look at the font size..thanks for pointing that out Dan, I hadn’t checked it on FF yet and you’re right, it’s horrible.

    I’ll see what I can do about improving possible conversions. Thanks for the advice Jeff.


  46. I’ve updated the complete structure of the site.

    Now I just have to do a better job on the internal linking of my product pages. That’s step 3 after I start putting some redirects in action.

    I used that PageRank calculator (http://www.webworkshop.net/pagerank_calculator.php) to help me understand the implications of my link structure (on a small scale) and it seemed to help me understand the flow more.

    I’ve started to look at my site structure like this: How likely is a random websurfer dropped on page “R” of a site going to end up on page “C”. The difference determines the internal distribution of PageRank. Is that correct?

    How “good” is that calculator? I know it’s not gospel, but is it a good tool to use when determining site structure?

    This has been quite an enlightening experience, thank you so much (I can’t say it enough!)


  47. Paul, since most of the inbound links are probably coming to the home page, the “random surfer” is probably starting there. The numbers in the calculator will look a little different if you put some PR into the home page, but that only changes the magnitude of the difference between pages.

  48. Dan,
    I’ve been creating inbound links from a few blogs that I started and some social networking sites for about 2 weeks now, but when I use the Google link tool, it returns no links. Is there usually a delay before Google finds the links pointing to a site?

  49. Google doesn’t ever show you any more than a sampling of links with the link: search. You want to get registered with Google Webmaster Tools, validate your site, and they you will see almost all of them.

  50. Not sure if this is the right place. But as I have always gotten very helpful answers and information from this site the past couple of months. And I am really about to pull my hair out.

    I have been happily plugging away building the website, not even near to be done. Though I hoped to take care off the SEO part myself. Now that it is almost time to go live, figuring out what next keywords to use, and start building links….I am starting to realize that I need a professional, and someone with time. It’s so incredibly integral to the success of my business success that I reach high in google.

    Unfortunately I do not have a spare 5-10K USD a month around to hire one of the top SEO firms.

    But am looking someone to take care of matters for a year, for about 500-750USD a month. Someone white hat, whom know what they are doing.

    1. Now there is a lot of affordable stuff going on in India, unfortunately also a lot of “bad” SEO. But are there any affordable good guys out there?

    2. Has anyone heard of these guys:
    They seem to be giving me very straight up answers.

    3. Though I am technically fairly capable playing around with joomla, wordpress, and graphics. For real programming stuff, I would need someone with a clue about PHP, CSS, mysql databases. So if it’s someone who can do everything it’s even better.

    4. Need someone who can balance great SEO vs great marketing. I can’t have a great SEO website, that doesn’t look professional.

    5. Need someone trustworthy, who can really do it, vs not saying that they just can.

    Any suggestions? And please don’t let the suggestion be “I’ll do it”, for all I know you are one of these guys that say that they can do it, but can’t.

    I am more hoping there is someone out there, that is currently working with someone, or has worked with someone in the past.

  51. 1) I haven’t encountered a really professional firm “out there” yet… just a lot of people who are selling “cheap” labor.

    2) David Leonhardt is a member of this community, and I have no doubt that he is giving you straight up answers.

    3) I just heard from Jaimie Sirovich and it looks like I’ve got a copy of their book on the way to review:
    I mention this because it really should be possible for whoever is doing the programming to get things done to the requirements of whoever is managing SEO.

    4, 5, and $500) You aren’t asking for much, are you? For $500 a month you can expect to get a couple hours worth of advice. I used to be, probably, the cheapest SEO coach you could find, @ $400 a month for 2 hours of 1:1 time, and even I couldn’t keep that up forever.

  52. and Nikkie… give yourself a little credit for what you can do on your own! Even if you forget about SEO, just develop content and work on promoting your business, you’ll find that a lot of good things happen.

  53. Hi, iv read a few of the comments above and would like to know if anyone has a recommendation on a “safe” amount of inbound links for any page (or instead of a flat amount, does this have to be based on a content/outbound ratio too??). I currently run around 7 outgoing links but around 100+ inbound, is this not a good idea as search engines would struggle to distribute PR properly and accurately.

    Thanks for a great book, and site, and now, community :)

  54. Chris, I suspect you’re overthinking it, and I wouldn’t worry about that at all. :D While it’s important to link out from your site, and not try to “hoard” PageRank, a good resource is going to have far more inbound links than outbound links.

  55. Hi Dan

    I’m helping promote a site on which we plan to rename all the pages from .html to .asp. After doing some research, I have been led to believe that with the search engines in mind a .301 redirect is the best option in the this scenario. Would you agree with this?

    Also, how does a .301 redirect actually work, does it actually redirect the human visitor to the new page, and what would happen to the backlinks that we have built up over the years?

    Thanks in advance.

  56. Al, a 301 Permanent redirect is the right way to handle that. It will appear completely seamless to human visitors. Search engines will update their links to point to the new URL.

  57. Hi Dan

    Thanks for the quick response. I understand that search engines and human visitors won’t have any problems, but what about the detrimental effect on losing backlinks from other sites? Does Pagerank suffering at all after implementing a 301 redirect on a site? We plan to rename more or less all pages on the site.


  58. Hi Dan,

    I recently read that having too many reciprocal links can hurt your page rank and that you should use a nofollow on the outgoing links. Is this something I should be using on my outgoing links?

    As for backlinks, in Webmaster Tools it shows I have 94 incoming links but when I used the Marketleap tool suggested in one of the prior posts it showed no backlinks in Google. Do you have to have a huge amount of links for it to actually show in a Google search for backlinks?


  59. Btw, forgot to ask, you mentioned that SE can easily detect 3 way links or automated link schemes. But I know that you’re involved with Stompernet but they do have a similar scheme, does that mean that there are link schemes that are able to escape SE’s detection? And if yes, which are they?

  60. Hello Dominic, I agree… I have been doing most link building in-house and for others in the past. It is time consuming and not much fun either.

    I don’t know of any link vendors but if you focus on the recommended links in the SEOFS book and the directories below, you should do okay.


    You can also sign-up to linksmarket for 24.95 a year and do reciprical linking but it will have much less benefit (obviously) than 1 way linking. Also, avoid not related links.


  61. Dan,

    I plan to start a new website (new domain) and am wondering if my advertising budget (yahoo, starting point, business.com etc) should be delayed 6 or more months to wait out the aging delay for new domains.

    I plan to concentrate one 1 way links and have a small ad budget but didn’t want to waste it during the aging delay.

    Am I thinking right here, or should I spend the ad money right away?

    Thanks for your opinion.

  62. Roger, I don’t believe in an aging delay.

    Several of my students have made page 1 rankings @ Google in the first few months, by following a pretty simple launch strategy.

    Get that Yahoo listing as soon as you can. It will make a difference. Build other links as well as you can, as soon as you can.

    Launch the site, and start promoting it. If you can’t afford to invest in pay-per-click advertising, you may be in for a long climb.

  63. Hi Dan, a strange thing happened to my site this past month but I don’t hear anyone talking about it but I’m pretty sure it happened across the board.

    I’m just starting out with my link campaign so I have a clear idea of what I have in that regard. Here’s the thing. I took a nose dive on two of my best pages. Other pages suffered but not as much. Some pages didn’t suffer at all.

    As far as I can tell these are good pages with good density and user friendliness. (I’m not sure if I can post them but for your reference: http://www.myshrink.com/online-crisis-counseling.php)

    I didn’t suffer any loss in pagerank according the the Google PR bar however I did lose pagerank in Google.com. You see, most of my links for those pages come from Canada. And, yes indeed I’m doing well in Google.ca.

    I think this regionalization now assesses where the links are from and uses this in determining where the rank goes. This will be important for people targeting other countries but of course the vast majority are probably targeting their own country.

    So, do you think that’s it?

  64. You mention in your ebook that there are 10 free backlink videos that you have – but I can’t find them here nor searching google – do you have a link (no pun intended:))?

  65. Wow, I am a total new guy to all this, but after getting sucked dry from my “SEO Company” (Total snake oil called themselves SEOwhat.com ) I realize my dream can be reality after your information here. I do need some help on how to actually implement and start these links. Is there a book that you can recommend for beginers like me please on how to actually start links from scratch and how to implement them into my site? My website is a perfect candidate to see if your ideas work because it should have a good foundation but just needs the links to get it going. Look forward to any response.

  66. Thanks Jeff. Only problem is I am pretty new to this. I am not sure where I input any codes to actually link my internal pages and how to actually go in and do it. Once told, then I can take the time to do them. Any ideas on where to actually get the basics? I have a yahoo store and paid some other people good $ for a good foundation, but had to fire them for lack of performance. Anybody have some ideas where this info can be found? http://www.Theebaby.com

  67. I currently am trying to optimise my site internally. I have a content managed system that doesn’t provide me with full access to the back end of my site, well it actually does but I don’t have an FTP programme and I’d rather not play around in there anyway. I have only just realised how important page rank and internal linking is. When I first set up my content I had links in the main body of the text going everywhere I could possible imagine I am now rectifying this. My Question is … my homepage is of course the portal to my second teir pages and likewise my second to the third. Inbuilt to my template on the right hand side is a navigation menu leading to the five main areas of my site (I cant really change or modify this too much). However in the body of my page and in the right hand menu (both of which I have full control over) are also links to these pages. What effect does this have? IE if there are two or more links on one page all pointing to the same page what effect does this have on the page they are linking from and the page the are pointing to. Should the “nofollow” attribute be used on some of these links?

  68. In constructing my site I have been trying to stick as closely as possible to the recomendations made throughout your generous book. I manually submitted my site to google and it is indexed under its url. My main question is that with CPC the keywords are EXTREMELY competitive (expensive, like $15 – $50 MCPC) and really want to develope organic traffic. I just submitted to yahoo dir and am awaiting their response to do dmoz. What is the best way to get link love fast? I cant see spending $50 a day for 3 clicks. Even with your triangulation method. Any extra advise is appreciated. Thanks

  69. The market I am in is extremely competitive and I mean that strongly due to the industry being so huge. After trying for months with little luck, I’m thinking about buying a link on this one particular site. It is fairly related to my industry. Homepage has a PR 8. They have a partners page that is linked to from every page of the site with only a few links on there to other sites. It costs about $400 a month for a link there, PR 7. What is everyone’s take on this? Think it would have any affect on Google? They do have a link on that page saying click here to see your link here, a link to their contact page to contact them about advertising on that page. Not sure if Google can interpret that link on that page, the text they are using & know they are paid links / advertisers. They can’t tell the advertiser’s purpose, SEO, traffic, advertising, etc. I do have other natural links from other semi & high PR sites, but still not ranked all that well. I do not believe it has much to do with on-page factors, as I have that down good I believe.


    • Michael, that’s nearly five thousand dollars a year for a single link. I hope it pays for itself with traffic, because at best it’s got a short lifespan with Google, and quite likely is worth nothing.

  70. Off-page factors matter, which is getting links. Everyone says you need links, but isn’t one link from a very big site worth a lot? There wouldn’t be very much traffic, I wouldn’t expect any business from the link itself, the only goal would be google ranking.

  71. Does it make a big difference if you have links pointing to you with these keywords for example: blue widgets & blue widgets expert, when you are trying to rank for blue widgets? Those links with the extra words before or after the keywords you want to be ranked for? Does it lose a lot of value or not worth near as much as if the link was simply blue widgets?

  72. In the eyes of Google, can anyone see this being a problem? Affiliates link to our site like: http://www.example.com/?AFFILIATEIDURL. I set it up in my htaccess file so that any links with example.com/? automatically get redirected to the homepage. So when users click on the link and look at the address bar when they get to our site, they won’t see any affiliation in the URL. Should I do a 301 or 302?

  73. Dan,thanks for all the great info,appreciate it.
    One q I can’t seem to get answered is this. Lets say I have an affiliate product link and have it up on many different social sites for promotion. Then my affiliate product changes…how do I create a ‘master link’ of sorts so that I can just change the url in the ‘master link’ vs having to change each individual link. I was using Ed Dale’s option over at the 30dc before it shut down,now I have no idea what to do. Any help is appreciated. Thanks

  74. Justin, the simplest solution is to set up your own redirects. This can be a very simple PHP page that just sends the visitor to the target page. If you can’t manage that, creating a blank HTML page with a 0-second meta refresh to the target page will do the job.

  75. Another option, more complex, is to use a redirect manager script – worth screwing around with if we’re talking about managing a lot of links that change often.

  76. “Michael, that’s nearly five thousand dollars a year for a single link. I hope it pays for itself with traffic, because at best it’s got a short lifespan with Google, and quite likely is worth nothing.”

    Dan, Why do you say that? Wouldn’t that high of a PR site do a ton of good? Or think Google would know they are advertisements as the list is always changing, new people, old ones vanishing, etc?

  77. Are you familiar with Google’s position on paid links? The more paid links on the page, the less each one is worth – even if undetected, and the more likely they will be detected.

  78. How do they know if they are paid? I guess for the fact that they are in a list like Yahoo’s dir for example, wouldn’t have as much weight vs if the links were in a body of text? Is that why you probably wont get much from it?

  79. If there are enough links on the same page to known buyers (same anchor text and URL in multiple paid links across many sites), very easy to detect. Plus they have a paid link reporting system via Webmaster Tools.

  80. What if you have a site linking to you on a page in the content, but on several different pages of their site. Wouldn’t multiple pages with links in the content be much better than 1 page or does Google not give much value to the extra pages? These pages do not have the same content of course.

  81. Hello,Dan,
    Maybe I should come here two years ago.I may have missed some important content.Anyway,I decide to read all your articles.I think it will benefit to my blog and website.
    Support you forever.

  82. I know many SEO experts do not look at PR anymore. If you were trying to contact other web sites to link to you, how do you know what the quality of that link will be from the referring site? How much value would it give you in regards to anchor text & link rep? Such as do you look at how many links yahoo shows pointing to their site, their alexa ranking and how often it gets index? Do you even look at PR anymore? Would a site with 3 or even 0 PR give you some good link reputation? Does it help you a lot if their site gets indexed very frequently, like a blog?

  83. Forget about the toolbar PageRank – that’s a months-old approximation and not terribly good at reflecting the underlying reality.

    I use a high tech approach called the “smell test” – if the site sucks, is ugly, nasty, or otherwise stinky, then that’s not something I’d pursue.

    Good sites good. Bad sites bad.

  84. Thanks! Do you think there is a limit to how much link/anchor text reputation you can get from one site in the eye’s of google? Such as if you have a link on one page of the site vs getting another link on another page. I’m only using this as example, which of course would be more than one or two links.

  85. hi thanks for the tips on SEO and linkbuilding (it’s shame your not in the UK so I could visit one of your face to face courses!) You mentiion in your books some link building streaming videos is there any chance you could post me the link to that as I can’t seem to find at the minute?

    anyway keep up the good work found it very easy to follow what you were saying and learning bit by bit !!

    best regards
    Yorkshire , UK

  86. Hey Dan, great book. It’s stellar! Seriously, it’s the most informative SEO Book I’ve read, ever. Anyways, my question: similar to what Curtis posted…

    I was wanting to index some of my internal pages and use my internal anchor text to boost my rankings…Theoretically then, could I simply submit multiple unique and wonderful articles to just say, EzineArticles.com, and push pagerank into my main index page; then watch as it filters through and indexes every page on my site?

    Would it matter that all of the pagerank would come from Ezine? Would I only get pagerank from one of the Ezine backlinks, even though I’d potentially have 10 or 20, or 100 different links?

  87. Hey Dan,
    I do NLP training & hypnosis training and have done all my SEO myself for many years with decent results. I was having some really good results with Google Local and now Google Places has just released a new product called “Boost” that I’m experimenting with. Have you had any experience with this new feature yet?

  88. Hi Dan,

    In reviewing my links and my competitor’s links, I find some good ones from marketplaces like ebay, pronto and become. I’ve never heard anyone suggest that listing on these site could be worthwhile for SEO purposes, even though it may not be worth it for the direct sales. Your comments?

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