As you can clearly see by searching Google for [seo book], my site is nowhere to be found on the first page…
In fact, there’s some guy named Aaron (probably not even his real name) ranked #1, 2, 3 and 4… obviously he has some kind of "in" with Google.
Proof that "Aaron Wall" gets special treatment!
Even though Google "claims" to treat subdomains like folders, he still has 4 listings, including one with a bunch of extra links! Clearly Google’s "organic’ engineers are HAND EDITING this SERP out of fear that this Aaron fellow will come over to the Googleplex and eat all their free organic hot dogs.
But it gets worse!! After investigating, I discovered that he doesn’t even *sell* a book any more. That’s right – not a book to be found, and Google still dedicates 14 links on page 1 of the SERP to this clearly irrelevant site.
If the definition of SPAM is "sites positioned above mine," this Aaron character is clearly a SPAMmer in the extreme… even if you overlook all of the "thin affiliate" sites for his "product" that are also Positioned Above Mine (TASPAM?).
Clear evidence that the -12 penalty exists!
Well, not only do I have an SEO book, it’s even free. Clearly Google has slapped me with some kind of penalty or filter. I can prove this, because you have to go all the way to page 2 to find my site at #13:
Now, since my book is obviously better than no book at all, for people who are searching for an SEO book, my site, quite obviously, should be ranked #1. Why isn’t it? Clearly, further research into this "-12" phenomenon is required.
You can help advance this "SEO revolution" – act now!
Since I can’t "prove" that the -12 penalty exists without attempting to escape from this filter, I need everyone who likes my book, and believes that it’s better than no book at all, to link to my site with anchor text like "seo book," "free seo book," "aaron wall sucks organic hot dogs," "best seo book," "this site actually offers an SEO book you can read," and "world’s best SEO book slapped by -12 penalty."
In a cause like this, there’s no room for the wishy-washy. If you believe in good search results… if you believe in truth, justice, and fair play… you know what you must do.
We’ll talk more soon, comrades.