“When you have ruled out the possible, whatever remains, however horrifying, will be more entertaining.”
Matt Cutts made some comments about PageRank sculpting in general, and Google’s handling of the nofollow attribute on internal links, last week at SMX Advanced in Seattle. Here is my report on those events, and my conclusion about the shocking truth behind the “smoke and mirrors.”
Click play to learn the truth about Matt Cutts, PageRank sculpting and nofollow:
Here’s a link Leslie Rohde’s less entertaining but more informative review of the matter. I apologize to everyone. I think the “Scenario #3″ Leslie describes is actually quite plausible.
It’s also quite possible that there’s something to the “null hypothesis” description from Barry Welford.
P.S. If anyone doesn’t get the joke, it’s probably my fault.
Update from Matt – doesn’t add total clarity at first: http://www.mattcutts.com/blog/pagerank-sculpting/ But the comments he added seem to indicate that Leslie’s scenario (it doesn’t evaporate, it goes off to the rest of the index) nailed it.
Seriously… if you’re trying to “sculpt” PageRank don’t bother using nofollow.
In honor of the iPad and how much that rocks, now using Google’s cool HTML5 video code to support “all” video-capable browsers (I hope… tested in IE8, Chrome, Safari, Firefox) – Firefox people, you’re still getting Flash video because I am *not* going to do Ogg Theora versions of every video. Tell ‘em to license H.264 like everyone else, ok?