Our Community Is Strong!
SEO Fast Start 2007 has been out for 2 full months now… and our community has grown a lot. These are exciting times for me… but I still look at the portal, and the new subscriber numbers, and say… "is that the best we can do?" And the answer is clear – we can do a lot better. We can grow a lot faster. But I need to do my part.
SEOFS 1.0: A Good Experiment – With Conclusive Results
The diagram below represents what I call "version 1.0" of the SEO Fast Start web site.
As you can see, the "home page" of the SEOFastStart.com domain has been a short "sales letter" to promote opt-in registration to receive SEO Fast Start. Those who opt in get access to SEO Fast Start and subscriber bonuses through my newsletter.
Even with testing & tweaking, the response rate on that page hasn’t been great. The support portal hasn’t remained a "members only" area, because I don’t want to put up a login wall, and people are linking in. Hey, it’s the web, that’s what we do!
This is, to be honest, about what I expected… but it’s important to me to get people registered so they can get updates. While the core strategies of SEO don’t really change much over time, a lot of important tactical details really do move at a faster pace, and those who aren’t well informed often make major mistakes.
The Definition Of Insanity: "Continuing to do the same thing, while expecting different results."
I want to get different (better) results, so I need to make some changes… and here’s the plan for version 2.0:
What will change? Well, for starters, the "SEO Fast Start Portal" will move up, front and center, as the new home page for the SEOFastStart.com domain. If you have bookmarks or links set up, don’t worry – I will redirect everything so the move will be seamless. The SEO Fast Start ebook will be offered as before, but registration (free) will be still required to download it, and to receive the subscriber bonuses, such as the link building course and the newsletter.
Our "guests" will be able to read and comment in the portal as they can now, and I would hope that they’d gain enough trust and confidence from the experience that registering for access to "everything" won’t be such a big deal. As it stands now, a higher percentage of visitors are registering from the portal than from the "squeeze page" already.
Oh, yeah… and I’ll be adding some Adsense (2 ads per page), as an experiment, which we may not continue. If anyone sees a problem with this, let me know.
Sanity Check Time – Your Feedback Needed
This isn’t just "my web site," folks – it’s your community. Your thoughts on this change are welcome. Am I asking for too much by asking people to register for the SEO Fast Start download? Should I offer part of the book as a sample to encourage registration?
Before anyone asks: These structural changes will not affect any other planned community enhancements for registered subscribers, such as creating PDF transcripts of presentations, the upcoming keyword strategy video, etc.