My new PPC course is all finished… let me know what you think! The video below is the introductory module – there are several others, but this one alone should give you plenty to think about unless you're already a real Adwords expert. If you've been around for a while, you probably know how long [...]

It's been a while since I've spoken at a search marketing conference. Like, a couple years I think. But I am coming out of the "shell" at SMX Advanced to talk about advanced pay-per-click strategies for the "Amazing PPC Tactics" session. As is always the case with conference sessions – I have to cram a [...]

Just a quick heads up for my readers here… Adwords new display URL rules went into effect yesterday. Pretty simple stuff – the domain name you show in your ad's display URL must match the domain name where the visitor actually lands after they click the ad. Pretty simple for most advertisers, but for affiliate [...]