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	<title>SEO Fast Start &#187; Coolness From The Web</title>
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	<link>http://www.seofaststart.com</link>
	<description>Frustrated by the often-confusing and conflicting SEO advice you find on the web? The best SEO book is free - stop searching and download it today!</description>
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		<title>Required Reading on Conversion: Seven Testing Pitfalls</title>
		<link>http://www.seofaststart.com/blog/required-reading-on-conversion-seven-testing-pitfalls</link>
		<comments>http://www.seofaststart.com/blog/required-reading-on-conversion-seven-testing-pitfalls#comments</comments>
		<pubDate>Wed, 09 Apr 2008 17:27:37 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/blog/required-reading-on-conversion-seven-testing-pitfalls</guid>
		<description><![CDATA[Stompernet faculty member &#38; &#34;Chief Scientest&#34; (sic) Andy Edmonds pointed out a very useful resource the other day: Seven Pitfalls to Avoid when Running Controlled Experiments on the Web is a great white paper by Thomas Crook, Brian Frasca, Ronny Kohavi, Roger Longbotham from Microsoft. Check out the site for the MSFT Experimentation Platform while [...]<p><a href="http://www.seofaststart.com/blog/required-reading-on-conversion-seven-testing-pitfalls">Required Reading on Conversion: Seven Testing Pitfalls</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>Stompernet faculty member &amp; &quot;Chief Scientest&quot; (sic) Andy Edmonds <a href="http://alwaysbetesting.com/abtest/index.cfm/2008/3/16/Getting-Serious-About-Testing-Learn-from-the-Pros">pointed out</a> a very useful resource the other day:</p>

<p><a href="http://exp-platform.com/ExPpitfalls.aspx"><b>Seven Pitfalls to Avoid when Running Controlled Experiments on the Web</b></a> is a great white paper by Thomas Crook, Brian Frasca, Ronny Kohavi, Roger Longbotham from Microsoft. Check out the site for the <a href="http://exp-platform.com/default.aspx">MSFT Experimentation Platform</a> while you&#039;re at it. Cool stuff.</p>

<p>For those of you who don&#039;t know Andy, he used to work at Microsoft, on the Live Search team. He does research, actual work, tool development, and training for us at Stompernet, on <b>analytics, usability, testing, and conversion.</b> He is smarter than everyone I have ever met, combined. <a href="http://alwaysbetesting.com/abtest/"><b>Andy&#039;s &quot;Always Be Testing&quot; blog is required reading</b></a> for anyone working in any of the above areas. Seriously.</p>

<p><b>Andy&#039;s &quot;</b><a href="http://about.stompernet.com/products/scrutinizer"><b>Scrutinizer</b></a><b>&quot; tool</b> is also one of the coolest free things any web designer, conversion/usability professional, or web entrepreneur could ever wish for. It lets you see your website the way your visitors do, by simulating human vision. This allows you to spot <a href="http://about.stompernet.com/scrutinizer/topTen"><b>subtle weaknesses in design, usability, and conversion</b></a> that would otherwise require expensive eye-tracking studies to understand.</p>
<p><a href="http://www.seofaststart.com/blog/required-reading-on-conversion-seven-testing-pitfalls">Required Reading on Conversion: Seven Testing Pitfalls</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Screen &#8211; Cool Firefox Extension</title>
		<link>http://www.seofaststart.com/coolness/big-screen-cool-firefox-extension</link>
		<comments>http://www.seofaststart.com/coolness/big-screen-cool-firefox-extension#comments</comments>
		<pubDate>Tue, 08 Apr 2008 17:50:28 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/big-screen-cool-firefox-extension</guid>
		<description><![CDATA[Quick hat tip to Andy Edmonds, for his &#34;big screen&#34; extension, which helps those of us with giant monitors view pages that don&#039;t render so well at large sizes. Allows you to split your screen up into multiple panes, plus a couple other cool features like draging-n-droping links between windows. Andy has been working on [...]<p><a href="http://www.seofaststart.com/coolness/big-screen-cool-firefox-extension">Big Screen &#8211; Cool Firefox Extension</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>Quick hat tip to Andy Edmonds, for his <a href="http://surfmind.com/lab/mozilla/bigscreen/">&quot;big screen&quot; extension</a>, which helps those of us with giant monitors view pages that don&#039;t render so well at large sizes. Allows you to split your screen up into multiple panes, plus a couple other cool features like draging-n-droping links between windows. Andy has been <a href="http://surfmind.com/lab/mozilla/bigscreen/relatedwork.html">working on issues like this for a while</a>, his earlier <a href="http://surfmind.com/lab/mozilla/bigscreen/relatedwork.html">linked views FF hack</a> allowed you to scroll two side by side windows at the same time.</p>

<p>Andy Edmonds is one smart guy, BTW. If you care about testing, you want to grab the &quot;Always Be Testing&quot; feed in your newsreader. Here&#039;s a recent example, where he shows how <a href="http://alwaysbetesting.com/abtest/index.cfm/2008/4/3/Hidden-Gems-in-Google-Analytics">test results may vary between new &amp; returning visitors</a>&#8230; and how to get at the truth with Google Analytics.</p>
<p><a href="http://www.seofaststart.com/coolness/big-screen-cool-firefox-extension">Big Screen &#8211; Cool Firefox Extension</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Thank You, Danny Sullivan&#8230;</title>
		<link>http://www.seofaststart.com/coolness/thank-you-danny-sullivan</link>
		<comments>http://www.seofaststart.com/coolness/thank-you-danny-sullivan#comments</comments>
		<pubDate>Tue, 11 Dec 2007 23:21:55 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/thank-you-danny-sullivan</guid>
		<description><![CDATA[The whiny army of text link peddling cry-babies continues to spew their venom with little contrary opinion to be found &#8211; but Danny Sullivan&#039;s response to this particular whiner is just priceless. Thanks, Danny! I don&#039;t feel so alone now. Thank You, Danny Sullivan&#8230; is a post from SEO Fast Start - the best SEO [...]<p><a href="http://www.seofaststart.com/coolness/thank-you-danny-sullivan">Thank You, Danny Sullivan&#8230;</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>The whiny army of text link peddling cry-babies continues to spew their venom with little contrary opinion to be found &#8211; but Danny Sullivan&#039;s response to <a href="http://www.wolf-howl.com/google/google-needs-to-stop-being-a-crybaby-about-paid-links/">this particular whiner</a> is just priceless.</p>

<p>Thanks, Danny! I don&#039;t feel so alone now.</p>
<p><a href="http://www.seofaststart.com/coolness/thank-you-danny-sullivan">Thank You, Danny Sullivan&#8230;</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Free Camtasia Studio &#8211; Make your own screencast videos</title>
		<link>http://www.seofaststart.com/coolness/free-camtasia-studio-make-your-own-screencast-videos</link>
		<comments>http://www.seofaststart.com/coolness/free-camtasia-studio-make-your-own-screencast-videos#comments</comments>
		<pubDate>Wed, 21 Nov 2007 19:32:08 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/free-camtasia-studio-make-your-own-screencast-videos</guid>
		<description><![CDATA[Just saw this today&#8230; . Since we&#039;ve got a video contest coming up, I thought you could all use a link to some free software. Camtasia Studio 3, free: http://www.paulcolligan.com/2007/11/21/free-camtasia-studio/ No time to hunt down the original source, so Paul gets the link. Camtasia Studio is the same software I use to make my own [...]<p><a href="http://www.seofaststart.com/coolness/free-camtasia-studio-make-your-own-screencast-videos">Free Camtasia Studio &#8211; Make your own screencast videos</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>Just saw this today&#8230; . Since we&#039;ve got a video contest coming up, I thought you could all use a link to some free software. <img src='http://www.seofaststart.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>

<p>Camtasia Studio 3, free: <a href="http://www.paulcolligan.com/2007/11/21/free-camtasia-studio/">http://www.paulcolligan.com/2007/11/21/free-camtasia-studio/</a></p>

<p>No time to hunt down the original source, so Paul gets the link.</p>

<p>Camtasia Studio is the same software I use to make my own video trainings, like the free 6-week Link Building Clinic for registered subscribers.</p>

<p>BTW, quick tip&#8230; don&#039;t try to record sound with a microphone plugged into a hardware audio jack. <br />
Just about any USB mike (I use a Logitech gaming headset nowadays) will sound a lot cleaner.</p>
<p><a href="http://www.seofaststart.com/coolness/free-camtasia-studio-make-your-own-screencast-videos">Free Camtasia Studio &#8211; Make your own screencast videos</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


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			<wfw:commentRss>http://www.seofaststart.com/coolness/free-camtasia-studio-make-your-own-screencast-videos/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Rand&#039;s New SEO Quiz&#8230;</title>
		<link>http://www.seofaststart.com/coolness/rands-new-seo-quiz</link>
		<comments>http://www.seofaststart.com/coolness/rands-new-seo-quiz#comments</comments>
		<pubDate>Tue, 11 Sep 2007 03:23:35 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/rands-new-seo-quiz</guid>
		<description><![CDATA[Since Rand has included more than a few things that are a matter of opinion, and at least one thing where he is just plain wrong, take it for what it&#039;s worth&#8230; it&#039;s fun anyway. Watch out for #3 and #17, and try to think like Rand. Read #72 carefully, because monitor dyslexia had me [...]<p><a href="http://www.seofaststart.com/coolness/rands-new-seo-quiz">Rand&#039;s New SEO Quiz&#8230;</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>Since Rand has included more than a few things that are a matter of opinion, and at least one thing where he is just plain wrong, take it for what it&#039;s worth&#8230; it&#039;s fun anyway.</p>

<p>Watch out for #3 and #17, and try to think like Rand. Read #72 carefully, because monitor dyslexia had me all confused on that one.</p>

<p>They had some kind of coding problem on #65 because I have the right answer (even according to Rand!) yet it&#039;s scored as wrong&#8230; so if you get 100% you didn&#039;t really&#8230; and if you don&#039;t get 100% (I scored 86%) you can just fix the code for your image and make yourself feel better, like this:</p>

<p><a style="border: 3px solid #efefef; background: transparent url(http://www.seomoz.org/css/images/quiz/badges/seo_quiz_badge_b.gif) repeat scroll 0% 50%; text-decoration: none; display: block; width: 241px; height: 108px; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; position: relative;" href="http://www.seomoz.org/"><span style="display: none;">SEO Overlord &#8211; </span><span style="position: absolute; top: 3px; right: 3px; font-size: 18px; letter-spacing: -0.05em; font-family: Georgia,serif; color: #ffffff;">100%</span></a></p>

<p><a href="http://www.seomoz.org/seo-expert-quiz">Take Rand&#039;s Quiz</a></p>
<p><a href="http://www.seofaststart.com/coolness/rands-new-seo-quiz">Rand&#039;s New SEO Quiz&#8230;</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


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			<wfw:commentRss>http://www.seofaststart.com/coolness/rands-new-seo-quiz/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<item>
		<title>God Bless People With A Sense of Humor</title>
		<link>http://www.seofaststart.com/coolness/god-bless-people-with-a-sense-of-humor</link>
		<comments>http://www.seofaststart.com/coolness/god-bless-people-with-a-sense-of-humor#comments</comments>
		<pubDate>Wed, 05 Sep 2007 00:06:02 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/god-bless-people-with-a-sense-of-humor</guid>
		<description><![CDATA[Just go and have a laugh&#8230; similar to the &#34;demotivator&#34; posters, but for SEO. Classic. An all-timer. God Bless People With A Sense of Humor is a post from SEO Fast Start - the best SEO book is free, download it today!<p><a href="http://www.seofaststart.com/coolness/god-bless-people-with-a-sense-of-humor">God Bless People With A Sense of Humor</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>Just go and <a href="http://www.digitalheretix.com/heretical-marketing-posters-part-i-2007-07-12/">have a laugh</a>&#8230; similar to the &quot;demotivator&quot; posters, but for SEO. Classic. An all-timer.</p>
<p><a href="http://www.seofaststart.com/coolness/god-bless-people-with-a-sense-of-humor">God Bless People With A Sense of Humor</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


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			<wfw:commentRss>http://www.seofaststart.com/coolness/god-bless-people-with-a-sense-of-humor/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Relevance, Discoverability, and Crawlability</title>
		<link>http://www.seofaststart.com/coolness/relevance-discoverability-and-crawlability</link>
		<comments>http://www.seofaststart.com/coolness/relevance-discoverability-and-crawlability#comments</comments>
		<pubDate>Sat, 18 Aug 2007 20:39:17 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/relevance-discoverability-and-crawlability</guid>
		<description><![CDATA[I hate to blog about bloggers blogging about blogging&#8230; but sometimes someone does write something in that &#34;BBAB&#34; line that&#039;s worth mentionining. For example, Vanessa Fox&#8230;. with an excellent 4-post series that takes you above the SEO fray, to consider relevance, discoverability, and crawlability. Most of the specific examples are going to have more relevance [...]<p><a href="http://www.seofaststart.com/coolness/relevance-discoverability-and-crawlability">Relevance, Discoverability, and Crawlability</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>I hate to blog about bloggers blogging about blogging&#8230; but sometimes someone does write something in that &quot;BBAB&quot; line that&#039;s worth mentionining. For example, Vanessa Fox&#8230;. with an excellent 4-post series that takes you above the SEO fray, to consider <a href="http://www.vanessafoxnude.com/2007/07/29/the-power-of-search-driving-traffic-to-your-blog-a-blogher-recap/">relevance, discoverability, and crawlability</a>. Most of the specific examples are going to have more relevance to bloggers than others &#8211; it was written for bloggers. After years of screaming in the woods about relevance, it&#039;s nice to see someone who gets it, or at least sort of does.</p>
<p><a href="http://www.seofaststart.com/coolness/relevance-discoverability-and-crawlability">Relevance, Discoverability, and Crawlability</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


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		<slash:comments>0</slash:comments>
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		<title>Open Source Mac Software</title>
		<link>http://www.seofaststart.com/coolness/open-source-mac-software</link>
		<comments>http://www.seofaststart.com/coolness/open-source-mac-software#comments</comments>
		<pubDate>Fri, 17 Aug 2007 21:28:37 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/open-source-mac-software</guid>
		<description><![CDATA[I bought a Macbook the other day. A friend pointed me to this collection of Open Source Mac Software. It saved me a bunch of time. Another post on why Mac rules and Windows drools will come after I calm down about how much time the Mac has saved me. Open Source Mac Software is [...]<p><a href="http://www.seofaststart.com/coolness/open-source-mac-software">Open Source Mac Software</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>I bought a Macbook the other day. A friend pointed me to this collection of <a href="http://www.opensourcemac.org/">Open Source Mac Software</a>. It saved me a bunch of time.</p>

<p>Another post on why Mac rules and Windows drools will come after I calm down about how much time the Mac has saved me.</p>
<p><a href="http://www.seofaststart.com/coolness/open-source-mac-software">Open Source Mac Software</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


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		<slash:comments>0</slash:comments>
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		<title>Google Warning Labels &#8211; Hilarious</title>
		<link>http://www.seofaststart.com/coolness/google-warning-labels-hilarious</link>
		<comments>http://www.seofaststart.com/coolness/google-warning-labels-hilarious#comments</comments>
		<pubDate>Thu, 16 Aug 2007 19:37:19 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/coolness/google-warning-labels-hilarious</guid>
		<description><![CDATA[Just read it&#8230; John Honeck, in one post, explains all the dumb little gotchas about using and trusting Google. A must read for newbies who think toolbar PR matters, who want to know why their backlinks don&#039;t show up in a link: search, and more. Brilliant. Google Warning Labels &#8211; Hilarious is a post from [...]<p><a href="http://www.seofaststart.com/coolness/google-warning-labels-hilarious">Google Warning Labels &#8211; Hilarious</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>Just read it&#8230;</p>

<p>John Honeck, in one post, explains <a href="http://www.jlh-design.com/2007/08/warnings-google-needs-to-incorporate/">all the dumb little gotchas about using and trusting Google</a>. A must read for newbies who think toolbar PR matters, who want to know why their backlinks don&#039;t show up in a link: search, and more. Brilliant.</p>
<p><a href="http://www.seofaststart.com/coolness/google-warning-labels-hilarious">Google Warning Labels &#8211; Hilarious</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


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		<slash:comments>2</slash:comments>
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		<title>Shoemoney Is NOT afraid to tell you what he really thinks&#8230;</title>
		<link>http://www.seofaststart.com/coolness/shoemoney-is-not-afraid-to-tell-you-what-he-really-thinks</link>
		<comments>http://www.seofaststart.com/coolness/shoemoney-is-not-afraid-to-tell-you-what-he-really-thinks#comments</comments>
		<pubDate>Sat, 04 Aug 2007 21:08:53 +0000</pubDate>
		<dc:creator>Dan Thies</dc:creator>
				<category><![CDATA[Coolness From The Web]]></category>

		<guid isPermaLink="false">http://www.seofaststart.com/portal/coolness/shoemoney-is-not-afraid-to-tell-you-what-he-really-thinks</guid>
		<description><![CDATA[Along the lines of today&#039;s post&#8230; not all marketers are afraid to tell you what they really think. Shoemoney is a no-BS kinda guy. That&#039;s why we like him&#8230; in this post, he answers the question, &#34;can I get rich overnight?&#34; Yeah. Good luck with that. Shoemoney Is NOT afraid to tell you what he [...]<p><a href="http://www.seofaststart.com/coolness/shoemoney-is-not-afraid-to-tell-you-what-he-really-thinks">Shoemoney Is NOT afraid to tell you what he really thinks&#8230;</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>
]]></description>
			<content:encoded><![CDATA[<p>Along the lines of today&#039;s post&#8230; not all marketers are afraid to tell you what they really think. Shoemoney is a no-BS kinda guy. That&#039;s why we like him&#8230; in this post, he answers the question, &quot;<a href="http://www.shoemoney.com/2007/07/30/getting-rich-over-night-making-money-online/">can I get rich overnight?</a>&quot; Yeah. Good luck with that.</p>
<p><a href="http://www.seofaststart.com/coolness/shoemoney-is-not-afraid-to-tell-you-what-he-really-thinks">Shoemoney Is NOT afraid to tell you what he really thinks&#8230;</a> is a post from SEO Fast Start - the best <a href="http://www.seofaststart.com">SEO book</a> is free, download it today!</p>


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