Comments on: What "Internet Marketers" Can Teach Search Marketers http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers Frustrated by the often-confusing and conflicting SEO advice you find on the web? The best SEO book is free - stop searching and download it today! Fri, 02 Jul 2010 03:56:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joel McLaughlin http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-27977 Joel McLaughlin Fri, 07 Nov 2008 23:14:02 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-27977 <p>Great points! Thanks Dan. I am a search marketer, but always trying to expand and improve on building anticipation and branding</p> Great points! Thanks Dan. I am a search marketer, but always trying to expand and improve on building anticipation and branding

]]> By: Good Morning! | WebmasterRadio.FM Blog http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-18201 Good Morning! | WebmasterRadio.FM Blog Wed, 09 Apr 2008 09:33:53 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-18201 <p>[...] What “Internet Marketers” Can Teach Search Marketers [...]</p> [...] What "Internet Marketers" Can Teach Search Marketers [...]

]]> By: Paul Schlegel http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17874 Paul Schlegel Fri, 28 Mar 2008 16:59:14 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17874 <p>True. I hadn't thought of that. You know, I was nervous when I put refund instructions up & that didn't stop the sales either, even thought the FIRST email they get after they optin specially points them to the refund instructions.</p> True. I hadn't thought of that. You know, I was nervous when I put refund instructions up & that didn't stop the sales either, even thought the FIRST email they get after they optin specially points them to the refund instructions.

]]> By: Dan Thies http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17869 Dan Thies Fri, 28 Mar 2008 15:04:42 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17869 <p>On #3, I think that it depends on the body of work.</p> <p>Way back in the day, I published a newsletter that was mainly reviews of infoproducts. I used an affiliate link whenever I could, even in negative reviews, and at least a third of them were negative.</p> <p>Disclosing the affiliate relationships, based on legal advice I got at the time, did not stop the sales from coming in.</p> On #3, I think that it depends on the body of work.

Way back in the day, I published a newsletter that was mainly reviews of infoproducts. I used an affiliate link whenever I could, even in negative reviews, and at least a third of them were negative.

Disclosing the affiliate relationships, based on legal advice I got at the time, did not stop the sales from coming in.

]]> By: Paul Schlegel http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17867 Paul Schlegel Fri, 28 Mar 2008 13:06:40 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17867 <p>I don't think "nobody's complaining about" is necessarily a good benchmark for an ethical disclosure guideline. There are so many facets to this discussion.</p> <p>1) What will likely be reasonable to the FTC in light of current similar standards.</p> <p>2) What is an "ethical guideline for disclosure".</p> <p>3) Does adhering to an "ethical disclosure policy" unecessarily diminish the trust in an affiliate review (i.e., the reviewer actually has the best interest of his audience at heart - and is knowledgeable enough in the subject area to give correct advice - but being as up front about the affiliate disclosure makes it less likely that his or her audience will follow good advice provided by an affiliate review).</p> I don't think "nobody's complaining about" is necessarily a good benchmark for an ethical disclosure guideline. There are so many facets to this discussion.

1) What will likely be reasonable to the FTC in light of current similar standards.

2) What is an "ethical guideline for disclosure".

3) Does adhering to an "ethical disclosure policy" unecessarily diminish the trust in an affiliate review (i.e., the reviewer actually has the best interest of his audience at heart – and is knowledgeable enough in the subject area to give correct advice – but being as up front about the affiliate disclosure makes it less likely that his or her audience will follow good advice provided by an affiliate review).

]]> By: Dan Thies http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17855 Dan Thies Fri, 28 Mar 2008 05:23:59 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17855 <p>The FTC hasn't come down on affiliate links, but I think it's just a matter of time. They're clearly advertising, at least in my opinion, but that doesn't mean you necessarily need to label every link. The level of disclosure, and how prominent, would depend on what you're doing.</p> <p>A "shopping affiliate" site (example: www.favorideas.com) is already obviously 'selling' the products, so it's likely that no additional disclosure would be needed. Once you say "click here to buy," that's pretty obviously an ad, IMO.</p> <p>A site that appears to offer 'neutral' reviews, but is in fact being compensated for the sales, would have a higher disclosure requirement, but I don't think that would mean labeling every link. Nobody's complaining about the PayPerPost/Izea disclosure method so far.</p> The FTC hasn't come down on affiliate links, but I think it's just a matter of time. They're clearly advertising, at least in my opinion, but that doesn't mean you necessarily need to label every link. The level of disclosure, and how prominent, would depend on what you're doing.

A "shopping affiliate" site (example: http://www.favorideas.com) is already obviously 'selling' the products, so it's likely that no additional disclosure would be needed. Once you say "click here to buy," that's pretty obviously an ad, IMO.

A site that appears to offer 'neutral' reviews, but is in fact being compensated for the sales, would have a higher disclosure requirement, but I don't think that would mean labeling every link. Nobody's complaining about the PayPerPost/Izea disclosure method so far.

]]> By: Ranked Hard: SEO Comic http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17854 Ranked Hard: SEO Comic Fri, 28 Mar 2008 04:09:03 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17854 <p>There are real advantages to disclosing an affiliate link, as you demonstrated Dan. The opportunity to incentivize why someone should buy from you is nice, but a problem arises when the advertiser doesn't allow incentives, which is why I don't think people should be forced to disclose affiliate links. The only type of forced disclosure I would be in favor of is one where the publisher is allowed to just disclose it in a TOS or disclaimer in the website's footer. A brief sentence like, "Sometimes the products being sold on this site are being sold through affiliate links." That would be ok, since no one reads those :)</p> There are real advantages to disclosing an affiliate link, as you demonstrated Dan. The opportunity to incentivize why someone should buy from you is nice, but a problem arises when the advertiser doesn't allow incentives, which is why I don't think people should be forced to disclose affiliate links. The only type of forced disclosure I would be in favor of is one where the publisher is allowed to just disclose it in a TOS or disclaimer in the website's footer. A brief sentence like, "Sometimes the products being sold on this site are being sold through affiliate links." That would be ok, since no one reads those :)

]]> By: Dan Thies http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17847 Dan Thies Thu, 27 Mar 2008 22:53:45 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17847 <p>Thanks, Alex.</p> <p>I just saw Stompernet's bonus, and it sorta puts mine to shame if you're into information marketing (I was one of the 30 or so invitees at the Launch Summit), but yeah... the reason why you can get more value from a purchase is because of the affiliate programs.</p> <p>Having seen a lot of this stuff from the inside though, there are a lot of times when I see stuff being promoted solely for the commissions, with no concern for the value of what's being sold. Not the case here.</p> Thanks, Alex.

I just saw Stompernet's bonus, and it sorta puts mine to shame if you're into information marketing (I was one of the 30 or so invitees at the Launch Summit), but yeah… the reason why you can get more value from a purchase is because of the affiliate programs.

Having seen a lot of this stuff from the inside though, there are a lot of times when I see stuff being promoted solely for the commissions, with no concern for the value of what's being sold. Not the case here.

]]> By: Alex http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17846 Alex Thu, 27 Mar 2008 22:49:30 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17846 <p>guys...jeff, frank, andy (mentioned) are making the biggest buzz around when they sell, whatever it is...well, that buzz is created according to PLF from Jeff. So, for sure PLF is something that is valuable! I am sure Jeff will compile great product, as he says that having good quality product is the most important thing.</p> <p>I did not even see first version of PLF and I do not need to see PLF 2.0 and still recommend to everybody to buy it through affiliate links!!! Yes, thorugh affiliate links...Why? That is how you will get even more bonuses offered from Dann or Andy or any other affiliate of Jeff. Choose bonus from somebody according to your interest, this is unique opportunity not only to learn from Jeff but imagine, you get for free online class from Dan.</p> <p>Go affiliate deals :)</p> guys…jeff, frank, andy (mentioned) are making the biggest buzz around when they sell, whatever it is…well, that buzz is created according to PLF from Jeff. So, for sure PLF is something that is valuable! I am sure Jeff will compile great product, as he says that having good quality product is the most important thing.

I did not even see first version of PLF and I do not need to see PLF 2.0 and still recommend to everybody to buy it through affiliate links!!! Yes, thorugh affiliate links…Why? That is how you will get even more bonuses offered from Dann or Andy or any other affiliate of Jeff. Choose bonus from somebody according to your interest, this is unique opportunity not only to learn from Jeff but imagine, you get for free online class from Dan.

Go affiliate deals :)

]]> By: Online Marketing http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers/comment-page-1#comment-17797 Online Marketing Thu, 27 Mar 2008 04:56:31 +0000 http://www.seofaststart.com/blog/what-internet-marketers-can-teach-search-marketers#comment-17797 <p>Nice information you have given on how to do marketing in order to make a huge business. In my opinion an efficient internet marketing made to ensure that an online business is able to capture the right amount of traffic and results into more conversion rates on your company.</p> Nice information you have given on how to do marketing in order to make a huge business. In my opinion an efficient internet marketing made to ensure that an online business is able to capture the right amount of traffic and results into more conversion rates on your company.

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