Hello, I'm Dan Thies. I've been writing about, teaching, and practicing search engine optimization for over 12 years.
In spite of what you may have heard, SEO is very simple. If you don't believe that, then you really need to read my book! It's only 100 pages long, and it's free.
Speaking @ SMX Advanced on June 3
It's been a while since I've spoken at a search marketing conference. Like, a couple years I think. But I am coming out of the "shell" at SMX Advanced to talk about advanced pay-per-click strategies for the "Amazing PPC Tactics" session.
As is always the case with conference sessions – I have to cram a whole bunch of content into a very short speaking slot, because there will be 3 or 4 other people there dishing out killer PPC tactics as fast as they can.
For a StomperNet Live event, where I usually get to deliver 75-90 minutes to several hundred people, it's easy to prepare a presentation. I don't know if it was Mark Twain or not – somebody put it better than I can once upon a time – but the shortest presentations require the greatest preparation.
Too bad that doesn't apply to Twitter posts. Anyway, I could use a little help from my readers in narrowing down (or broadening if necessary) the scope of this presentation.
I'd love to hear your suggestions on topics, or knotty PPC problems that could really use an amazing tactical solution, in the comments below.
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Comments on Speaking @ SMX Advanced on June 3
Dude,
You nailed it, shorter presentations are tough. Being the Local Internet Marketing Guru (shameless plug, I know), I'm suggesting discussing challenges that locally based firms are facing in terms of PPC. Half of them loose money. It doesn't work for all industries. Google is pushing local and for the first time (in 2008) the average local business owner is becoming educated on PPC and IM.
However this doesn't touch on advanced tactics, as Howie's book if for dummies, that's the audience.
Congrats!
I will be speaking at SMX Advanced as well on Mobile Advertising.
See you in Seattle!
,Michael Martin Google And Blog
@Scott – I actually do have a bit of semi-advanced tactical treachery up my sleeve for the local business doing PPC.
Hey Dan,
My vote would be to do your AdWords Triangulation Method for two reasons:
1) It kicks ass.
2) If someone has seen it before, they need to see it again because it kicks ass.
Seattle in June … at least you'll have a 50/50 chance it won't rain.
ATM might be a little much to cover in 12 minutes, but the core ideas will definitely be in there.