Comments on: SMX: matt cutts, nofollow, 'pagerank sculpting' and hype from the waterfront… http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype Frustrated by the often-confusing and conflicting SEO advice you find on the web? The best SEO book is free - stop searching and download it today! Fri, 02 Jul 2010 03:56:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: booboo... http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58968 booboo... Tue, 16 Jun 2009 08:16:48 +0000 http://www.seofaststart.com/?p=152#comment-58968 <p>believe nothing said by matt cutts, he is merely a google agent trying to misled the public</p> <p>he is a character created to make sure the public follow what google</p> <p>for example, buying links... it is working well and alive, but google is using matt to tell lies</p> <p>if you do a simple check on ultra competitive niche like credit cards, everyone at the top of search results is buying links... and lots of them are sitewide links</p> <p>so google and agent matt, who are you trying to cheat?</p> believe nothing said by matt cutts, he is merely a google agent trying to misled the public

he is a character created to make sure the public follow what google

for example, buying links… it is working well and alive, but google is using matt to tell lies

if you do a simple check on ultra competitive niche like credit cards, everyone at the top of search results is buying links… and lots of them are sitewide links

so google and agent matt, who are you trying to cheat?

]]> By: Dan Thies http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58668 Dan Thies Thu, 11 Jun 2009 18:38:08 +0000 http://www.seofaststart.com/?p=152#comment-58668 <p>I'm not sure what you were expecting to improve, or how large the site is. To me "siloing" is a pretty radical step.</p> <p>You can't really push enough PageRank around to affect rankings much, and the math gets pretty complicated internally, and impossible when you want to consider inbound and outbound links from the site.</p> I'm not sure what you were expecting to improve, or how large the site is. To me "siloing" is a pretty radical step.

You can't really push enough PageRank around to affect rankings much, and the math gets pretty complicated internally, and impossible when you want to consider inbound and outbound links from the site.

]]> By: Lee http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58657 Lee Thu, 11 Jun 2009 15:58:33 +0000 http://www.seofaststart.com/?p=152#comment-58657 <p>Hey Dan, to give you a little back story.</p> <p>We've used No Follow for years on external links and some internal links, but hadn't really dived into officially sculpting our site. About eight weeks ago we finally did it. Used a silo approach through our product categories. Expected some things to improve, and others to drop. Noticed some things drop a bit. But the things that should have improved didn't improve at all. We were already discussing rolling back these changes. So if you ask me, Google had already made this change weeks, if not months, ago.</p> Hey Dan, to give you a little back story.

We've used No Follow for years on external links and some internal links, but hadn't really dived into officially sculpting our site. About eight weeks ago we finally did it. Used a silo approach through our product categories. Expected some things to improve, and others to drop. Noticed some things drop a bit. But the things that should have improved didn't improve at all. We were already discussing rolling back these changes. So if you ask me, Google had already made this change weeks, if not months, ago.

]]> By: Dan Thies http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58606 Dan Thies Wed, 10 Jun 2009 21:55:50 +0000 http://www.seofaststart.com/?p=152#comment-58606 <p>Indeed. He said something like "it bubbled up from the index team" - my unlikely, likely, and utterly crazy conspiracy scenarios will be posted tomorrow. ;-)</p> Indeed. He said something like "it bubbled up from the index team" – my unlikely, likely, and utterly crazy conspiracy scenarios will be posted tomorrow. ;-)

]]> By: Trivia Questions http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58597 Trivia Questions Wed, 10 Jun 2009 20:18:23 +0000 http://www.seofaststart.com/?p=152#comment-58597 <p>Yes I too was at SMX and it seemed like google was getting a new face instead of Matt. I don't think this is an overnight change either, and it probably has been like this for a while, maybe even from the beginning.</p> Yes I too was at SMX and it seemed like google was getting a new face instead of Matt. I don't think this is an overnight change either, and it probably has been like this for a while, maybe even from the beginning.

]]> By: Greg Rollett http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58580 Greg Rollett Wed, 10 Jun 2009 14:25:04 +0000 http://www.seofaststart.com/?p=152#comment-58580 <p>Agreed that PR sculpting should be at the bottom of the to-do list. If you have all that time to worry about it you could apply that time in so many ways to work on generating amazing content or better sales copy, etc to enhance the visitor experience. Anyway - love the insight.</p> Agreed that PR sculpting should be at the bottom of the to-do list. If you have all that time to worry about it you could apply that time in so many ways to work on generating amazing content or better sales copy, etc to enhance the visitor experience. Anyway – love the insight.

]]> By: Karl Foxley http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58538 Karl Foxley Tue, 09 Jun 2009 17:24:02 +0000 http://www.seofaststart.com/?p=152#comment-58538 <p>Interesting read. I've been seeing this spring up on nearly every SEO related blog that I read...</p> <p>Thanks for sharing,</p> <p>Karl</p> Interesting read. I've been seeing this spring up on nearly every SEO related blog that I read…

Thanks for sharing,

Karl

]]> By: Dan Thies http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58525 Dan Thies Tue, 09 Jun 2009 14:59:11 +0000 http://www.seofaststart.com/?p=152#comment-58525 <p>@Lee, I will be posting what I was able to discover early tomorrow.</p> <p>I think we can rule out #2 - he was definitely confused a bit during the 'canonical URL' session, but Marty (aimclearblog.com) got a pretty good transcript of the "You&A With Matt Cutts" session.</p> <p>PageRank can't "evaporate" - it has to go somewhere.</p> @Lee, I will be posting what I was able to discover early tomorrow.

I think we can rule out #2 – he was definitely confused a bit during the 'canonical URL' session, but Marty (aimclearblog.com) got a pretty good transcript of the "You&A With Matt Cutts" session.

PageRank can't "evaporate" – it has to go somewhere.

]]> By: Attractions in Blackpool http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58513 Attractions in Blackpool Tue, 09 Jun 2009 11:02:44 +0000 http://www.seofaststart.com/?p=152#comment-58513 <p>Hey Dan,</p> <p>Its great to relax and chill being it a sunny day or cold day. I always thought SEO and search results was more important than pagerank.</p> <p>Back to the drawing board for me.</p> Hey Dan,

Its great to relax and chill being it a sunny day or cold day. I always thought SEO and search results was more important than pagerank.

Back to the drawing board for me.

]]> By: Lee http://www.seofaststart.com/blog/smx-nofollow-sculpting-hype/comment-page-1#comment-58495 Lee Tue, 09 Jun 2009 02:18:02 +0000 http://www.seofaststart.com/?p=152#comment-58495 <p>It was Matt's use of the word "evaporate" which seemed to rattle the most cages. I wasn't there, so maybe you can explain this to us better. Or correct me if this was not the word he used.</p> <p>From what I understand, many of us in the SEO world have assumed that if you no follow certain links on a page, then you pass MORE juice to the remaining links. Matt seems to have expressed that this is not correct, and that NO extra juice is passed to the remaining links.</p> <p>So we have only a few choices.</p> <p>1 - Matt was telling the truth. Google has decided NOT to add value to these remaining links. Either they've already done this, or are moving towards this approach.</p> <p>2 - Matt was confused. It can happen. But "evaporate" just to me doesn't sound like a word somebody uses by accident.</p> <p>3 - Matt misled us with his comment on purpose. I've always felt that Google sometimes walks a thin line promoting "best practices" when their algorithm often rewards people who do not follow best practices.</p> <p>So, which is it? :)</p> It was Matt's use of the word "evaporate" which seemed to rattle the most cages. I wasn't there, so maybe you can explain this to us better. Or correct me if this was not the word he used.

From what I understand, many of us in the SEO world have assumed that if you no follow certain links on a page, then you pass MORE juice to the remaining links. Matt seems to have expressed that this is not correct, and that NO extra juice is passed to the remaining links.

So we have only a few choices.

1 – Matt was telling the truth. Google has decided NOT to add value to these remaining links. Either they've already done this, or are moving towards this approach.

2 – Matt was confused. It can happen. But "evaporate" just to me doesn't sound like a word somebody uses by accident.

3 – Matt misled us with his comment on purpose. I've always felt that Google sometimes walks a thin line promoting "best practices" when their algorithm often rewards people who do not follow best practices.

So, which is it? :)

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