Comments on: Risky Advice on Evading Adwords Display URL Rules http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules Frustrated by the often-confusing and conflicting SEO advice you find on the web? The best SEO book is free - stop searching and download it today! Thu, 25 Feb 2010 17:48:17 -0600 hourly 1 By: Dan Thies http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules/comment-page-1#comment-18895 Dan Thies Fri, 02 May 2008 22:10:52 +0000 http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules#comment-18895 @Claudia & Jennie, as long as the content you deliver for the Adwords ad appears under the same domain name you display, no worries. For SEO purposes, you do want to avoid having the same content indexed under different domains. I'd suggest hosting the "clones" separately, even if it's on the same server, so that you can have a robots.txt file and stop the spiders from crawling. Claudia, if you're doing the redirect with a script, you could also have that script send out an X-Robots header to keep them from indexing the duplicates. Google & Yahoo will honor that header but not MSN or Ask. @Claudia & Jennie, as long as the content you deliver for the Adwords ad appears under the same domain name you display, no worries.

For SEO purposes, you do want to avoid having the same content indexed under different domains.

I'd suggest hosting the "clones" separately, even if it's on the same server, so that you can have a robots.txt file and stop the spiders from crawling.

Claudia, if you're doing the redirect with a script, you could also have that script send out an X-Robots header to keep them from indexing the duplicates. Google & Yahoo will honor that header but not MSN or Ask.

]]> By: Jennie http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules/comment-page-1#comment-18892 Jennie Fri, 02 May 2008 20:43:28 +0000 http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules#comment-18892 New client has ten domain names with various keyword filled words he is using to direct traffic from ppc. The domain names are matching the keywords in the ppc ad, and used to up the quality score for the display URL. He purchased domain names that he wanted to match the display url in ppc ads keyword and to be able to better track his ppc results, via Perry Marshal's suggetions, they are in the "Blob Sled Run" consulting group at Perry Marshall's AdWords Camp. Now, the domains all deliver the same content (parent website) with pointers. How much of an affect is this creating on the parent domain website? How can I test and determine the approximate effect in reduction in page rank, SEO page ranking of their top keywords, etc having added these extra domain names pointing to the parent domain? How can I fix this properly to reduce the affect and still allow him to use the extra domain names for ppc? Thanks, Jennie New client has ten domain names with various keyword filled words he is using to direct traffic from ppc. The domain names are matching the keywords in the ppc ad, and used to up the quality score for the display URL. He purchased domain names that he wanted to match the display url in ppc ads keyword and to be able to better track his ppc results, via Perry Marshal's suggetions, they are in the "Blob Sled Run" consulting group at Perry Marshall's AdWords Camp.

Now, the domains all deliver the same content (parent website) with pointers. How much of an affect is this creating on the parent domain website? How can I test and determine the approximate effect in reduction in page rank, SEO page ranking of their top keywords, etc having added these extra domain names pointing to the parent domain?

How can I fix this properly to reduce the affect and still allow him to use the extra domain names for ppc?

Thanks, Jennie

]]> By: claudia http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules/comment-page-1#comment-18711 claudia Sun, 27 Apr 2008 23:13:13 +0000 http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules#comment-18711 Hi Dan, I hope i can be clear about what i'm asking. I have 2 other domains names pointing to the same page within www.redi-heating.com. The two domain names, www.geothermalheatingchicago.com and www.geothermalcoolingchicago.com. Besides being an analytics tracking nightmare, which i haven't solved yet, i'm not sure if i'm running into trouble with my PPC or not. I have set these 2 domains up as secondary domains of redi-heating with the hosting company. The DNS points to the same place that redi-heating points to. An index.asp page redirects each domain to where i want them to go. Is any of what i said a problem? Could i, should i do any of this differently? I get brain-tied trying to figure this out. Thanks for your help. claudia Hi Dan,
I hope i can be clear about what i'm asking.

I have 2 other domains names pointing to the same page within http://www.redi-heating.com. The two domain names, http://www.geothermalheatingchicago.com and http://www.geothermalcoolingchicago.com. Besides being an analytics tracking nightmare, which i haven't solved yet, i'm not sure if i'm running into trouble with my PPC or not.

I have set these 2 domains up as secondary domains of redi-heating with the hosting company. The DNS points to the same place that redi-heating points to. An index.asp page redirects each domain to where i want them to go.

Is any of what i said a problem? Could i, should i do any of this differently?

I get brain-tied trying to figure this out. Thanks for your help.

claudia

]]> By: Dan Thies http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules/comment-page-1#comment-18074 Dan Thies Sat, 05 Apr 2008 04:45:30 +0000 http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules#comment-18074 Mike, the rule is pretty simple - the "display URL" that you show on your Adwords ad must have the same domain as the actual landing page destination. So, any kind of redirect from one domain (display URL) to another (landing URL) would be bad news. Redirection within the same domain (for tracking or whatever) should be fine. Very few website owners will be affected by this rule at all, but there are reasons why people split test the performance of domain names, and some folks have used 3rd party testing services for landing pages that also use a different domain. Mike, the rule is pretty simple – the "display URL" that you show on your Adwords ad must have the same domain as the actual landing page destination.

So, any kind of redirect from one domain (display URL) to another (landing URL) would be bad news. Redirection within the same domain (for tracking or whatever) should be fine.

Very few website owners will be affected by this rule at all, but there are reasons why people split test the performance of domain names, and some folks have used 3rd party testing services for landing pages that also use a different domain.

]]> By: mike http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules/comment-page-1#comment-18041 mike Thu, 03 Apr 2008 22:10:12 +0000 http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules#comment-18041 Hi Dan, Interesting post. I ended up here while looking for more info on this as Bryan's method seemed a bit simplistic. Thanks for the wise words. How do 301s figure in all this. What's the difference & how does it affect the average website owner? Cheers, Mike Hi Dan,

Interesting post.

I ended up here while looking for more info on this as Bryan's method seemed a bit simplistic.
Thanks for the wise words.

How do 301s figure in all this.

What's the difference & how does it affect the average website owner?

Cheers,
Mike

]]> By: Search Engine Land: News About Search Engines & Search Marketing http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules/comment-page-1#comment-17998 Search Engine Land: News About Search Engines & Search Marketing Wed, 02 Apr 2008 21:57:15 +0000 http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules#comment-17998 <strong>SearchCap: The Day In Search, April 2, 2008...</strong> Below is what happened in search today, as reported on Search Engine Land and from other places across the web....... SearchCap: The Day In Search, April 2, 2008…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web…….

]]> By: Michael http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules/comment-page-1#comment-17992 Michael Wed, 02 Apr 2008 16:19:44 +0000 http://www.seofaststart.com/blog/risky-advice-on-evading-adwords-display-url-rules#comment-17992 Over here in the UK the majority of retailers that I've worked with have been demanding for a while that affiliates using PPC to drive traffic require to use landing pages rather than direct link to the clients URL. They were using the Quality Score algo within PPC as the justification for this. I've always used SEO to do affiliate marketing as its given me more control of what I do. Over here in the UK the majority of retailers that I've worked with have been demanding for a while that affiliates using PPC to drive traffic require to use landing pages rather than direct link to the clients URL. They were using the Quality Score algo within PPC as the justification for this. I've always used SEO to do affiliate marketing as its given me more control of what I do.

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