Comments on: Dayparting Ain't So Tough – How To Start Simple

By: dave

dave — Wed, 02 Sep 2009 15:03:48 +0000

I've seen spikes on certain days as well as hours. For me I noticed that Wednesday and Sunday evenings had the most activity. Good information.

Thanks!

By: Vat

Vat — Tue, 02 Jun 2009 22:45:50 +0000

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Very informative read for the would-be dropshippers.

By: Brian

Brian — Fri, 02 Jan 2009 00:27:07 +0000

After having observed hundreds of campaigns as an online advertising analyst, I came to this same conclusion. Nearly everything converts better between 10am and 8pm. Monday, closely followed by Tuesday, also seems to be king for conversions. And, contrary to what I would have thought about shopping behavior, weekends are generally terrible for conversions.

By: Scott Walker

Scott Walker — Mon, 09 Jun 2008 21:10:03 +0000

Dan,
Along the lines of Google Adwords, do you have an explanation for the Adwords "ranking" system – where a site can pay less for a top position for a search term? Does Google use PageRank or some other system for determining how a site is rewarded with a lower pay per click pricing? Google's explanation reads like a site should be fully optimized so it would be worthy of a high organic ranking independent of any Adwords placements. Is there some correlation between the two?
Thanks,
Scott

By: Paul Montwill

Paul Montwill — Thu, 29 May 2008 09:54:59 +0000

Dan, I usually experience something opposite. When limiting daily clicks I had lower CTR and higher CPC. When going "full day" I had better results. How would you comment on that based on your experience?

By: Sam Stevens

Sam Stevens — Wed, 28 May 2008 23:32:25 +0000

This is a great tip, thanks Dan!

Quick question: I don't have e-commerce reporting enabled because my sites aren't e-comm (no shopping carts.) Are you suggesting using e-comm reporting to extract data for dayparting regardless of whether or not the site is e-comm?

(ps. Wasn't able to comment here using Firefox 2.0.0.14. When I placed my cursor in the captcha field, it would automatically move the cursor up to the URL field. Perhaps it's just a weird add-on conflict…)

By: Dan Thies

Dan Thies — Wed, 28 May 2008 19:47:26 +0000

In the case of my friend, he makes about 30% profit per sale, so the breakeven cost per visitor is revenue per visit times 30%.

By: Jesse DaCosta

Jesse DaCosta — Wed, 28 May 2008 02:47:12 +0000

Hi Dan,

Been a big follower of yours since I got into SEO and enjoy your teachings. This was an interesting post, however I'm a bit lost with where you are getting the numbers for your breakeven click cost. Where are you pulling your profit % and your value per visitor numbers from?

A bit late so my brain might be missing something obvious. Is your value per visitor also your revenue per visitor total? What factors are you usng for your profit %?

Thanks and keep up the great work!

Jesse DaCosta

By: David

David — Wed, 28 May 2008 00:43:23 +0000

In your experience, which is usually more significant, the hour of the day, or the day of the week?

By: Dan Thies

Dan Thies — Tue, 27 May 2008 19:15:51 +0000

Hi Guiseppe…

I have a lot of friends inside and outside of Stompernet who run their ecommerce businesses entirely through drop shipping.

Naturally you'd want to look for markets with better margins and avoid stuff like consumer electronics, but it's entirely possible, and there's a big downside in carrying inventory and shipping stuff yourself. Amazon is the largest user of drop shipping in the world.

Jerry West is our main expert on affiliate marketing, and what you're talking about is the basis of his business. We do have quite a few affiliate marketers in the fold.