Comments on: Adwords' New "Automatic Matching" – Don't Fall For This!

By: Wheelchair

Wheelchair — Wed, 07 Oct 2009 05:04:22 +0000

Great read because I don't want to be wasting my money on this garbage from google. Yet another reason to look for adwords alternatives.

By: Conversion Vans

Conversion Vans — Sat, 04 Jul 2009 21:40:16 +0000

You would seriously think that at some point the advertisers would wise up and the backlash from these kinds of "improvements" would have negative ramifications. My bank just sent me a "Great News" letter. They are going to remove my checking fee of $3.00 a month! Whoo hoo that is great news. All I have to do is maintain a $5,000 a month minimum balance at ZERO percent interest! Otherwise this "Good News" is going to set me back the new fee of $15 a month. I guess I'm just a stupid consumer who doesn't realize how the bank is watching after my best interests? Eventually the Google machine will slow and how they treat customers now will have a lot to do with their revenues in the future. I for one am voting for Bing to be a smashing success. Not because I like Microsoft, but because I am getting so tired of the Google Intrusion. Google Voice? Sure go for it. Give them all your private work and home conversations. Where is the common sense? I quit using Adwords because the amount of effort required to manage the campaigns got to be so large compared to the return for what I'm doing. And yes that is my real name "Cinco Ocho".

By: John

John — Fri, 15 May 2009 09:22:40 +0000

If Google has one goal, it's to spend that generous daily budget of yours come heaven or high water…

By: Eighties

Eighties — Sat, 09 May 2009 01:16:19 +0000

I don't see what kind of users this feature is supposed to help – noobs generally start with expensive over broadly targeted campaigns anyways and pros aren't going to use it to turn their highly targeted campaigns into sloppy ones.

By: Doorlopend Krediet

Doorlopend Krediet — Wed, 15 Apr 2009 18:58:13 +0000

It's all about the return on investment, you might say that paying $2.50 per click is relatively high for certain keywords but when it's valuable and making money you won't hear the advertiser complain.

By: geld lenen

geld lenen — Wed, 15 Oct 2008 18:44:59 +0000

But what if you are selling ringtones and they come up with mobile phones. That isn't too bad is it? I understand your point of view though.

By: Dan Thies

Dan Thies — Wed, 13 Aug 2008 16:41:04 +0000

Nick, it sounds like we agree on one thing: Adwords is far and away the best PPC ad network, from an ROI perspective.

But yes, I do blame them when they automatically enable something that kills your ROI, with little or no warning to the advertiser. I do blame them for what appears to be deceptive advertising.

By: Nick Stamoulis

Nick Stamoulis — Mon, 04 Aug 2008 21:30:36 +0000

Yeah, I agree Google always tends to find a way to squeeze every last dollar out of a budget. But, do you blame them? There is a reason why they are such a huge company…they have a great product that works. From an ROI perspective (depending on the vertical) Google Adwords provides the best ROI then the other top tier and 2nd tier ppc networks.

By: 3 Simple Ways to Control Targeting of Your Google Ads | The Inside Angle

3 Simple Ways to Control Targeting of Your Google Ads | The Inside Angle — Fri, 01 Aug 2008 11:25:29 +0000

[...] basically gotten to the point where they'll just show your ads anywhere in hopes that someone will click on them or possibly more to just inflate CPCs for that search. [...]

By: JNG

JNG — Sun, 08 Jun 2008 22:53:05 +0000

Google actually filed for a patent on this concept, you can see all the gory "optimization" details as well at:

http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220080065620%22.PGNR.&OS=DN/20080065620&RS=DN/20080065620