Comments on: Adwords "Landing Page Quality" & Search Ads http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads Frustrated by the often-confusing and conflicting SEO advice you find on the web? The best SEO book is free - stop searching and download it today! Fri, 02 Jul 2010 03:56:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Dan404 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads/comment-page-1#comment-17762 Dan404 Wed, 26 Mar 2008 20:58:36 +0000 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads#comment-17762 <p>This did kind of strike me as unusual. I can understand if you've got a flash(I HATE FLASH) intro that takes forever to load and your server is not up to delivering fine. Should it cost more for a click, I don't think, but it doesn't matter. I think connectability and reliability would be more relevant, if Googlebot finds your site down or slow on numerous occasions a look at quality score would be in line in my opinion. I keep a free Net Zero account on hand to check on sites and even the smallest of pages are torture at 26kbps. Going to sites like Ebay and Buy.com are hell compared to most sites. Are they going to give Ebay a lower score and hike their cpc? Maybe, My only thoughts are Adwords used to be so simple, now you need a PHD in Googlie Adwords to not max your Credit Cards out for a few clicks. The landing page score started out a good idea and went totally out of line shortly after. Some of us just run honest businesses and are not concerned about branding or anything else but sending a nice customer that wants what you have and is willing to pay for it to our sites. FWIW DAN</p> This did kind of strike me as unusual. I can understand if you've got a flash(I HATE FLASH) intro that takes forever to load and your server is not up to delivering fine. Should it cost more for a click, I don't think, but it doesn't matter. I think connectability and reliability would be more relevant, if Googlebot finds your site down or slow on numerous occasions a look at quality score would be in line in my opinion. I keep a free Net Zero account on hand to check on sites and even the smallest of pages are torture at 26kbps. Going to sites like Ebay and Buy.com are hell compared to most sites. Are they going to give Ebay a lower score and hike their cpc? Maybe, My only thoughts are Adwords used to be so simple, now you need a PHD in Googlie Adwords to not max your Credit Cards out for a few clicks. The landing page score started out a good idea and went totally out of line shortly after. Some of us just run honest businesses and are not concerned about branding or anything else but sending a nice customer that wants what you have and is willing to pay for it to our sites. FWIW DAN

]]> By: Dan Thies http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads/comment-page-1#comment-17738 Dan Thies Wed, 26 Mar 2008 16:02:51 +0000 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads#comment-17738 <p>Priceless, Jim!!!</p> <p>After all, having good landing page performance was never important before this, was it? I mean, we're not trying to convert visitors into buyers or anything like that. :D</p> Priceless, Jim!!!

After all, having good landing page performance was never important before this, was it? I mean, we're not trying to convert visitors into buyers or anything like that. :D

]]> By: Jim Corbett http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads/comment-page-1#comment-17736 Jim Corbett Wed, 26 Mar 2008 15:59:16 +0000 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads#comment-17736 <p>Well I don't know what to say guys, obviously this is an important issue that deserves serious thought but, since I'm sure that when Google throws that switch the earth will end in a brilliant supernova like flash, I guess I will just stick my head in the sand and wait for someone to kick me in the you know what before I look at my load times.</p> Well I don't know what to say guys, obviously this is an important issue that deserves serious thought but, since I'm sure that when Google throws that switch the earth will end in a brilliant supernova like flash, I guess I will just stick my head in the sand and wait for someone to kick me in the you know what before I look at my load times.

]]> By: Expert Earning http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads/comment-page-1#comment-17581 Expert Earning Mon, 24 Mar 2008 03:59:37 +0000 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads#comment-17581 <p>Right now there is should be no stress but many people are already fearing what is imminent.</p> Right now there is should be no stress but many people are already fearing what is imminent.

]]> By: Dan Thies http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads/comment-page-1#comment-17145 Dan Thies Mon, 17 Mar 2008 22:52:39 +0000 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads#comment-17145 <p>Andy, agreed... but shouldn't we be doing it for the right reasons?</p> <p>@Matt, if this creates a new minimum bid that's close to your actual bid price, yes, it could matter, as I said.</p> <p>We don't know what is going to happen WRT minimum bids, whether it will be that extreme is an open question.</p> <p>I see "expert" after "expert" on "authoritative" sites, talking about how this is going to affect "quality score" as it relates to search ad rankings.</p> <p>They say this, without mentioning the way the Adwords system actually works. Did they "forget" that landing page quality isn't part of the search ad equation? Do they have some secret inside information that this is going to change? Or is it more likely that they don't know what the policy is today?</p> Andy, agreed… but shouldn't we be doing it for the right reasons?

@Matt, if this creates a new minimum bid that's close to your actual bid price, yes, it could matter, as I said.

We don't know what is going to happen WRT minimum bids, whether it will be that extreme is an open question.

I see "expert" after "expert" on "authoritative" sites, talking about how this is going to affect "quality score" as it relates to search ad rankings.

They say this, without mentioning the way the Adwords system actually works. Did they "forget" that landing page quality isn't part of the search ad equation? Do they have some secret inside information that this is going to change? Or is it more likely that they don't know what the policy is today?

]]> By: AndyEd http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads/comment-page-1#comment-17134 AndyEd Mon, 17 Mar 2008 17:26:21 +0000 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads#comment-17134 <p>Certainly load time has an effect on conversion rate! A little stress around page performance isn't a bad thing :)</p> Certainly load time has an effect on conversion rate! A little stress around page performance isn't a bad thing :)

]]> By: Matt http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads/comment-page-1#comment-17132 Matt Mon, 17 Mar 2008 17:09:47 +0000 http://www.seofaststart.com/blog/adwords-landing-page-quality-search-ads#comment-17132 <p>It will affect your rankings in an indirect way, at least, because a lower quality score means a higher minimum bid and thus worse position for the same price. If it's enough of a factor to move you from "great" to "poor", I've seen that change the minimum from $.04 to $.50 - pretty significant.</p> It will affect your rankings in an indirect way, at least, because a lower quality score means a higher minimum bid and thus worse position for the same price. If it's enough of a factor to move you from "great" to "poor", I've seen that change the minimum from $.04 to $.50 – pretty significant.

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