It’s been a while… here’s what I’ve been reading:
Best of the week: The SEO Guide to Information Architecture, by Adam Audette
Goes a little farther than I would into the whole theme concept, which is a fine way to look at site structure but pretty meaningless for SEO.
Darned good, from April 16: Wake up, real estate bloggers, there is no money in the long tail of search for niche blogs so stop chasing it by Mary McKnight
Close to a rant, but just this side of the fence. Mary writes mainly for realtors, but this is good perspective for all of us.
Best of the rest…
Web 2.0 Expo – Creating a Social Strategy
Economies of scale in the very personal groundswell
referencing Josh Bernoff and Charlene Li of Forrester (authors of Groundswell)
Social technology marketers bullish in face of recession
Targeting Conversions and Traffic with Long Tail Writing
7 Habits Of Incredibly Effective Bloggers
Some Thoughts on SEO Ethics: Matt McGee, Michael Gray, Jeff Quipp, Jim Hedger and more
The Web Developer’s SEO Cheat Sheet
Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results
Blogger’s to do checklist before hitting the publish button
Twitter Wrote This Column For Me
How to Analyze Your Site with Del.icio.us
Holy Mother of Linkbait
How to get your Blog Traffic to Convert in 5 Easy Steps
Why Microsoft + Yahoo! makes sense – and why it won’t work (Deal’s off, BTW…)
This week, we’re starting something new!
Introduction from Dan Thies:
This week, we’re kicking off something new. My evil apprentice, PJ, has been assigned to scour the web for the most interesting articles & posts each week.
You won’t find industry gossip or merger & acquisition news in here. As much as possible, we’re trying to pick out a few useful and informative things that you may have missed I would have missed some of these myself if "Da Peej" hadn’t found them for me.
Please enjoy, and let us know what you think of this as a regular feature.
What we’re reading this week:
5 Lesser Known Google Analytics Features by Thomas McMahon
Online Reputation Management for Individuals by Lee Odden
28 Ways to Make Money with Your Website by Daniel Scocco
Internet Marketing Strategy: A Step-by-Step Diagram by Ian Lurie
How to SEO Your Site in Less Than 120 Minutes by Brendan Picha
A series from Matt McGee: A Guide to Social Marketing on Yahoo! Answers
Part One: What Is Yahoo! Answers?
Part Two: Why Use Yahoo! Answers
Part Three: How To Use Yahoo! Answers
Finally, our favorite LOLCat of the Week:
We originally planned to make this an "all business" weekly post… but Dan has become obsessed with LOLCats. In the hope that this is a short-lived feature, we present the LOLCat of the Week:
moar humorous pics
What were your favorites? Did we miss any? Let us know!
If there are any posts you think *we* might have missed, please feel free to let fly in the comments. Pathetic link spammers, be advised that comments are moderated.