A friend just tipped me off to this offer they received from Google Adwords:
I’m excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature which will be starting on February 28th.
Automatic Matching automatically extends your campaign’s reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists. By analyzing the structure and content of your website and AdWords campaigns, we deliver more impressions and clicks while maintaining your current CTRs and CPCs.
For example, If you soldon your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as: "shoes" "adidas" "athletic", etc., and less obvious ones such as "slippers" that our system has determined will benefit you and likely lead to a conversion on your site.
Be assured that automatic matching will try to never exceed your budget. If you’re already meeting your daily budgets, automatic matching will have a minimal effect on your account.
The broad match feature of Adwords is bad enough, folks. Now they’re offering you the exciting opportunity to bleed every penny of your budget every day, advertising against keywords that you didn’t want to bid on. Sure, if I sell Adidas shoes, why wouldn’t I want to get some traffic from people who searched for slippers? I mean, it’s not like I’m trying to turn a profit or anything, right?
This is pathetic. Don’t get sucked in.